Stop Wasting Money Driving Traffic to Your Website!

Many new online entrepreneurs waste thousands of dollars promoting their shiny new websites, only to be disappointed by the results. They are so excited about finally having arrived on the internet, they want to announce it to the world! And who can blame them.

If you are blushing right now because you have thrown away a lot of money promoting your website without getting the results you were hoping, read on ... all is not lost.

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Ivana Katz
Websites 4 Small Business

18 ways to prove credibility of your business online

18 ways to prove credibility of your business online

Most first time entrepreneurs make a huge mistake by concentrating all their efforts on driving visitors to their website, but fail to prove credibility of their business. Think about your own online experience and what you look for in a business whose services/products you wish to order.

Unfortunately many people are still afraid to shop on the internet because they've heard horror stories from their friends and colleagues who have lost money in various online scams. And we know how fast news of bad service travels!

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Ivana Katz

Websites 4 Small Business

What Marketing Do You REALLY Need Right Now?

Are you feeling overwhelmed by what marketing strategies to implement? Read on ... this is a great article, which addresses what most small business owners are feeling.

What Marketing Do You REALLY Need Right Now?

Many small business owners I talk to always seem to be playing catch up when it comes to their marketing.

Last week when I told a small business owner that she was doing a good job with her marketing, she replied “Oh, but I have so much to do!” in an apologetic tone.

So I asked her, “What is it that you have to do?”

“Well,” she said, “I need to redo my website, write a new brochure, update my Facebook page, and call clients whom I haven’t seen for a while.

“I’m also wondering, do I need to get a Twitter account and do I need to have a blog AND a website?”

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Ivana Katz

Websites 4 Small Business

Website Promotion: Tips On How To Generate Free Leads Using Social Networking Sites

SiteProNews: Webmaster News & Resources » Blog Archive » Tips On How To Generate Free Leads Using Social Networking Sites

Free lead generation is a very cost effective way to promote any online business. Social networking sites are some of the best ways to generate free leads. Some of the ways I personally use them to promote my online business is by using Social networking sites and making multiple profiles on them. Then when you have your profile accounts set up you need to pimp them to make them look professional and do not try to sell your products directly on your profiles. Instead make yourself interesting and someone who arouses curiosity so when you start sending friend request people will come to your profile and take a look. This is where you can start to get them to your website because these social networking sites allow you to have links on your profiles.

Continue reading Tips On How To Generate Free Leads Using Social Networking Sites

For more information about running a small business and website promotion, visit www.web4business.com.au

Ivana Katz
Websites 4 Small Business

SiteProNews: Webmaster News & Resources » Blog Archive » Social Media Mistakes

SiteProNews: Webmaster News & Resources » Blog Archive » Social Media Mistakes

With so much talk about social media these days, everyone is jumping on board and trying it out. We are seeing some common mistakes out there and I thought it was important to address these mistakes to help eradicate them in the future.

Don’t get me wrong, there will be a learning curve - we all went through it (and I met some great people that helped me, and that I helped along the way) but the key is to learn up front to minimize errors!
So, here we go…

Mistake One: Completely Ignoring Social Media

Believe it or not there are still some people out there that are ignoring social media. They may be unsure of how to participate or maybe they just don’t have time to get involved. No matter what the reason, this is a big mistake. Social media continues to grow in popularity and in importance to internet users - the exact users you are trying to reach.

Continue reading Social Media Mistakes

For more information about website design and website promotion, visit http://www.web4business.com.au/

Ivana Katz
Websites 4 Small Business

Website Design - A Pretty Face is Not Enough (When It Comes to Your Website)

SiteProNews: A Pretty Face is Not Enough (When It Comes to Your Website)

Imagine meeting someone new ... they have a beautiful face, lovely hair, stunning smile, drop dead gorgeous body and are dressed in designer clothes. Naturally you are attracted to their striking appearance, so you start talking to them. After a few minutes you realize this person has no personality, only talks about himself/herself and has no interest in finding out about you. Any attempt on your part to speak gets shut down and if you do manage to ask a question their answer is usually 'Yes, but ... let's get back to me'.

How long do you think you would stay and chat to this person? Do you think you would want to become friends? Probably not.

Continue reading SiteProNews: A Pretty Face is Not Enough (When It Comes to Your Website)

For more information about running a small business and website design, visit www.web4business.com.au

Website Design - Enhance your website with free google gadgets

Website Design - Enhance your website with free google gadgets

If you are wanting to add a bit of ooomph to your website without having to spend thousands of dollars on developing your own applications, you can take advantage of Google’s Free Gadgets.

What are Google Gadgets?

Google Gadgets are visually appealing mini applications such as clocks, weather globes, media players etc that add interactivity to your website.

There are several thousand free gadgets available in the following categories:

News
Tools
Communication
Fun & Games
Finance
Sports
Lifestyle
Technology ...

Read more of the article - Website Design - Enhance your website with free google gadgets

For more information about website design and running a small business, visit
http://www.web4business.com.au/

Website Design - Does Your Website Need an Extreme Makeover?

Articles - Does Your Website Need an Extreme Makeover?

It was Friday night and I was enjoying a quiet dinner at home, when suddenly CRACK! – part of my tooth broke off!!!!! “Damn” I thought, “Now what?” I immediately went online to see if I could find a dentist that is open on Saturday morning. So I searched and searched.

The good news was there were plenty of dentists in my area … the bad news was that I couldn’t find whether they were open on Saturdays. After looking through various websites for about an hour, I narrowed it down to three dentists, who were open on the weekend. But in the end there was no competition as only one of the dentists had a professional looking website! ...

Read more on Does Your Website Need an Extreme Makeover?

For more information about website design, go to
http://www.web4business.com.au/

Search Engine Optimisation

Articles - A Down and Dirty Guide to Search Engine Optimisation

A Down and Dirty Guide to Search Engine Optimisation and Positioning

I've been asked here to sum up what everyone should know about search engine positioning.

First, two caveats:

1) Search Engine Positioning is only a tiny part of the big Internet Marketing picture. It takes time and there are other things that will pay off far more in the long run.

2) This is a gross simplification of the whole process.

With that said, let's dive in.
1. This discussion will focus on spider engines. That is, an engine that goes to your site and indexes you based on what it finds. Directories are a whole 'nother ball game (which we will address in another article). Good examples of spiders are: Infoseek, Excite, and AltaVista.

Read more about Search Engine Optimisation

Websites 4 Small Business
http://www.web4business.com.au/

Free Website Promotion

Free Website Promotion - How to Get Free Super Powerful Publicity for your Business:
by Ivana Katz

Having worked with a large number of small business owners, one common mistake I see over and over again is the obscene amounts of money they throw away on advertising. Many of them believe the more money they spend, the more business it will bring. WRONG!!! WRONG!!! WRONG!!!

So what’s a new entrepreneur to do?
It’s simple!!! Write articles.

Writing articles is an excellent way for you to get free publicity. Getting an article published is free and some publications even pay for your contributions. The publicity you receive by having your article published in a newspaper, magazine or website can be worth thousands of dollars in equivalent advertising space. Well written articles yield better results than advertisements and earn you respect from customers, who see you as an expert in your field.

Read more about Free Website Promotion

Websites 4 Small Business
http://www.web4business.com.au/