18 ways to prove credibility of your business online

18 ways to prove credibility of your business online

Most first time entrepreneurs make a huge mistake by concentrating all their efforts on driving visitors to their website, but fail to prove credibility of their business. Think about your own online experience and what you look for in a business whose services/products you wish to order.

Unfortunately many people are still afraid to shop on the internet because they've heard horror stories from their friends and colleagues who have lost money in various online scams. And we know how fast news of bad service travels!

Read complete article

Ivana Katz

Websites 4 Small Business

30 ways to promote your website on a shoestring budget - Part 17

17. Pay per click (PPC)

Pay per click advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to the advertiser’s web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click services are Google AdWords and Overture.

Generally you can bid from as little as a few cents per visitor. However, the more you bid the higher up in the search engine your advertisement will appear. Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.

It is a good idea to experiment with different PPC search engines to find the one that works best for you. In addition, you will need spend time testing your keywords and ads.
For more information check out:

Google Adwords - https://adwords.google.com
Overture – www.overture.com

If this is all too hard, you can employ the services of a company such as Sponsored Linx www.sponsoredlinx.com.au and they will organise the campaign for you. In fact, they promise that they can get you on the 1st page of Google when someone searches for your company's keywords within 24hrs.

If you mention the following promotional code, you will receive a 5% discount.web4business868

Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/

30 ways to promote your website on a shoestring budget - Tip 8

8. Giveaways

Offering free giveaways to prospects and clients is a powerful business building strategy that can result in a flood of new and repeat customers. If your business is service orientated, you can “give away” a free consultation. Your prospects will get to test your business risk-free. Hopefully they will get “hooked” on your service and won’t be able to live without it.

By providing someone with a “favour”, people generally feel a natural obligation to return the favour by giving you repeat business.

For product based businesses, you may consider a “buy 1 get 1 free” or “buy one and get second one at a discount” or give something totally unrelated, for example ”Buy a pair of children’s shoes and receive a colouring book for free”.

Think about what you can offer free-of-charge that your prospects would consider valuable and that you can give at a low cost to you.


Ivana Katz
Websites 4 Small Business
www.web4business.com.au