Interesting video from Matt Cutts of Google, explaining how social media interaction impacts search engine ranking.
For more information about search engine marketing, visit: http://www.web4business.com.au/articles.htm
How do I get my small business on the internet? How do I promote my website on a shoestring budget? Who can help me with my home based business? If you are asking yourself these questions, then read on ... you will find plenty of useful marketing tips for your small or home-based business.
Showing posts with label search engine optimisation. Show all posts
Showing posts with label search engine optimisation. Show all posts
Friday, November 23, 2012
Friday, October 19, 2012
Search Engine Optimisation - Getting Back to Basics
Search Engine Optimisation (SEO) is a mystery for most website owners and although thousands of articles and posts have been written on the subject, there is often conflicting information about what is an effective SEO strategy.
In an easy to understand video “How Search Works” Matt Cutts, Google Quality Engineer explains how Google indexes pages and then delivers results when someone does a search. The main point Matt makes is that Google asks over 200 questions of each page and then delivers pages that are most relevant.
When deciding which pages to show for each search term, some of the questions Google
asks include:
Do the search words words appear in the title?
Do they appear in the URL (website address)?
Does the page include synonyms for those keywords?
Is the page on a quality website or a spammy website?
What is the page’s “Page Rank”?
How many pages link to this page?
Then Google combines all the answers, gives each page a score and delivers the results, which it feels is the most appropriate to what the visitor is searching for.
Although the exact formula for delivering search results is not known, there are basic things that you should do if you wish to rank high for certain keywords.
1. Include keywords in the Title of your pages, in the headings of your pages, in the page description and in meta keywords as well as in alt tags of your images.
2. Provide quality, original content in the website
3. Update your website regularly with fresh information
4. Get as many links as possible from relevant websites back to yours
Search Engine Optimisation is not a one off exercise … you need to keep working at it. Whilst many people try to trick the search engines, it is never a good idea, as they ultimately end up being dropped from the search engines and even banned.
Your first priority should be to find keywords which have a reasonable amount of searches each month, but for which not a lot of other websites have been optimised. There are two main tools you can use for this – Google Adwords Keyword Suggestion Tool or Wordtracker. Each works slightly differently, but both will give you an idea on the right keywords to use.
It’s never a good idea to optimise your website for generic keywords, such as “travel” or “cars” for example. You want to optimise your website for keywords that people are searching for, when they are ready to buy, not for keywords that they are searching for when they are doing research.
Ultimately, Google and other search engines, such as Bing and Yahoo want to display content that is as relevant to their visitors as possible, so the more relevant content you have on your website, the better.
Remember, when one of your potential customers searches for a product/service you offer, only two outcomes are possible.
1. They find your website
2. They find your competitor’s website
So the more you do, the more chances you have of your
website ranking higher than your competitors.
You can certainly hire a Search Engine Optimisation company to do the work for you, but the truth is there is a lot you can do yourself. Just take one step at a time. Research your keywords, then add them to your website and build backlinks from other website to yours.
-----
In an easy to understand video “How Search Works” Matt Cutts, Google Quality Engineer explains how Google indexes pages and then delivers results when someone does a search. The main point Matt makes is that Google asks over 200 questions of each page and then delivers pages that are most relevant.
When deciding which pages to show for each search term, some of the questions Google
asks include:
Do the search words words appear in the title?
Do they appear in the URL (website address)?
Does the page include synonyms for those keywords?
Is the page on a quality website or a spammy website?
What is the page’s “Page Rank”?
How many pages link to this page?
Then Google combines all the answers, gives each page a score and delivers the results, which it feels is the most appropriate to what the visitor is searching for.
Although the exact formula for delivering search results is not known, there are basic things that you should do if you wish to rank high for certain keywords.
1. Include keywords in the Title of your pages, in the headings of your pages, in the page description and in meta keywords as well as in alt tags of your images.
2. Provide quality, original content in the website
3. Update your website regularly with fresh information
4. Get as many links as possible from relevant websites back to yours
Search Engine Optimisation is not a one off exercise … you need to keep working at it. Whilst many people try to trick the search engines, it is never a good idea, as they ultimately end up being dropped from the search engines and even banned.
Your first priority should be to find keywords which have a reasonable amount of searches each month, but for which not a lot of other websites have been optimised. There are two main tools you can use for this – Google Adwords Keyword Suggestion Tool or Wordtracker. Each works slightly differently, but both will give you an idea on the right keywords to use.
It’s never a good idea to optimise your website for generic keywords, such as “travel” or “cars” for example. You want to optimise your website for keywords that people are searching for, when they are ready to buy, not for keywords that they are searching for when they are doing research.
Ultimately, Google and other search engines, such as Bing and Yahoo want to display content that is as relevant to their visitors as possible, so the more relevant content you have on your website, the better.
Remember, when one of your potential customers searches for a product/service you offer, only two outcomes are possible.
1. They find your website
2. They find your competitor’s website
So the more you do, the more chances you have of your
website ranking higher than your competitors.
You can certainly hire a Search Engine Optimisation company to do the work for you, but the truth is there is a lot you can do yourself. Just take one step at a time. Research your keywords, then add them to your website and build backlinks from other website to yours.
-----
Ivana
Katz of Websites 4 Small business makes it easy for you to
get your business on the internet. If you're looking for a professional and
affordable website designer, who can also assist you with search engine
optimisation, visit www.web4business.com.au
and download a copy of your free website plan.
Tuesday, May 25, 2010
How can I optimize my site on a small budget?
Great video if you are looking to optimise your small business website
for search engines on a small budget.
for search engines on a small budget.
Ivana Katz
Websites 4 Small Business
Websites 4 Small Business
Sunday, May 16, 2010
Getting to the top of search engines through one way linking: GoArticles.com
One way links are links that point to your site from others, but which are not linked to from your website. Google and many other search engines include link popularity as part of the way they evaluate and rank websites. Links are seen as a positive "vote" towards the quality of the website. As such, the more links from other relevant websites to yours, the better.
Here are some of the ways to get one way links pointing to your website.
1. Articles
Writing articles is an excellent way for you to get free publicity. Getting an article published is free. The publicity you receive by having your article published in a newspaper, magazine or website can be worth thousands of dollars in equivalent advertising space. Well written articles yield better results than advertisements and earn you respect from customers, who see you as an expert in your field.
So what exactly is an article???
Read complete article
Friday, May 07, 2010
8 SEO Myths Debunked
One of my favorite pastimes is debunking SEO myths – and there are many! I could probably come up with 100 SEO-related ideas or actions that people think are helpful, but which in reality won’t provide them with more targeted traffic to their websites.
Here are some of the more prevalent myths I hear and see bandied about in SEO articles, at SEO conferences, in SEO blogs and on SEO forums:
SEO Myth #1: You Need Special Search Engine Pages.
While it’s not as prevalent as it used to be, we still get calls from companies who want us to create some sort of “SEO landing pages.” While landing pages often make sense for paid search campaigns such as Google AdWords, they’re unnecessary for organic SEO campaigns. Well, I shouldn’t say that they’re unnecessary – it’s just that your SEO landing pages shouldn’t be something outside of your site. They should already exist as an integral part of it. If those aren’t currently bringing you search engine traffic, it doesn’t mean you need to add new pages, it means you have to optimize your existing ones better.
Ivana Katz
Thursday, May 06, 2010
SEO Tips: Get More Traffic with These 10 Important Inbound Links
Don’t overlook your inbound linking strategy as you think about search engine optimization for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages.
Why are these links to your site important? They can can…
- bring potential customers to your site when they click on the link
- increase the number of visitors to your web site
- dramatically improve your search engine rankings
Even though there are software packages on the market that help automate the linking process, use them sparingly, if at all. The only way to succeed in linking strategies is (aside from creating useful content that will encourage inbound links) by manually creating the links. That’s a hard fact to swallow, given how I like to automate as much of my marketing as I can.
Here are the 10 most important inbound links you must have to your site:
Ivana Katz
Websites 4 Small Business
Thursday, April 29, 2010
SiteProNews: Webmaster News & Resources » Blog Archive » 18 Effective Search Engine Optimization Techniques
SiteProNews: Webmaster News & Resources » Blog Archive » 18 Effective Search Engine Optimization Techniques
Proper Search Engine Optimization, otherwise known as SEO, has quickly become a popular topic of conversation among website owners and entrepreneurs. The difference between having a successful website, and hosting a flop, is often the difference between whether or not you’ve incorporated proper keywords and phrases into your webpages....
To read complete article, click here
Ivana Katz
Websites 4 Small Business
Proper Search Engine Optimization, otherwise known as SEO, has quickly become a popular topic of conversation among website owners and entrepreneurs. The difference between having a successful website, and hosting a flop, is often the difference between whether or not you’ve incorporated proper keywords and phrases into your webpages....
To read complete article, click here
Ivana Katz
Websites 4 Small Business
Thursday, January 15, 2009
Internet Marketing - SEO - Debunking the Top 10 Search Engine Myths
Internet Marketing - SEO - Debunking the Top 10 Search Engine Myths
We've all done it at some point in our professional lives. We search a keyword that describes our business only to scratch our head as to how our competitor's website shows up on the top of the list instead of ours. If you've gone one step further and read about Search Engine Optimization, then surely you have come across the conflicting information online.
One article tells you to do one thing while another tells you to do the opposite. Which one should you believe?
Continue reading Internet Marketing - SEO - Debunking the Top 10 Search Engine Myths
For more information about small business marketing, visit www.web4business.com.au
We've all done it at some point in our professional lives. We search a keyword that describes our business only to scratch our head as to how our competitor's website shows up on the top of the list instead of ours. If you've gone one step further and read about Search Engine Optimization, then surely you have come across the conflicting information online.
One article tells you to do one thing while another tells you to do the opposite. Which one should you believe?
Continue reading Internet Marketing - SEO - Debunking the Top 10 Search Engine Myths
For more information about small business marketing, visit www.web4business.com.au
Wednesday, December 31, 2008
Search Engine Optimisation
Articles - A Down and Dirty Guide to Search Engine Optimisation
A Down and Dirty Guide to Search Engine Optimisation and Positioning
I've been asked here to sum up what everyone should know about search engine positioning.
First, two caveats:
1) Search Engine Positioning is only a tiny part of the big Internet Marketing picture. It takes time and there are other things that will pay off far more in the long run.
2) This is a gross simplification of the whole process.
With that said, let's dive in.
1. This discussion will focus on spider engines. That is, an engine that goes to your site and indexes you based on what it finds. Directories are a whole 'nother ball game (which we will address in another article). Good examples of spiders are: Infoseek, Excite, and AltaVista.
Read more about Search Engine Optimisation
Websites 4 Small Business
http://www.web4business.com.au/
A Down and Dirty Guide to Search Engine Optimisation and Positioning
I've been asked here to sum up what everyone should know about search engine positioning.
First, two caveats:
1) Search Engine Positioning is only a tiny part of the big Internet Marketing picture. It takes time and there are other things that will pay off far more in the long run.
2) This is a gross simplification of the whole process.
With that said, let's dive in.
1. This discussion will focus on spider engines. That is, an engine that goes to your site and indexes you based on what it finds. Directories are a whole 'nother ball game (which we will address in another article). Good examples of spiders are: Infoseek, Excite, and AltaVista.
Read more about Search Engine Optimisation
Websites 4 Small Business
http://www.web4business.com.au/
Friday, March 09, 2007
30 Ways to promote your business on a shoestring budget - Tip 3
3. Search Engines & Directories
A search engine is a searchable database of websites collected by a computer program (called a crawler, robot or spider). When you enter a keyword, the search engine looks for keywords in its database, and any relevant records are displayed. Currently there are thousands of search engines and directories on the internet. Some of the main ones include:
Google - www.google.com
Altavista - www.altavista.com
Yahoo - www.yahoo.com
Excite - www.excite.com
AllSearchEngines - www.allsearchengines.com
Northern Light - www.northernlight.com
DogPile - www.dogpile.com
AllTheWeb - www.alltheweb.com
Lycos - www.lycos.com
When submitting your website to the search engines, you can either do it manually by going to the search engine website and adding your URL (website address) or you can employ the services of a Search Engine Submission company, who will do it for you.
www.submitexpress.com
www.wpromote.com
www.website-submission.com
Search engines try to list sites that contain good content, so you need keywords and phrases on your pages that best describe your service and products. For example, if you are a florist, use the words such as florist, online florist, virtual florist, wedding florist, florist in Sydney, florist on line, flowers, floral, bouquets, floral arrangements etc as many times as possible to ensure high search engine ranking. To find out what keywords your customers may be searching on ask your family and friends or go to:http://inventory.overture.com/d/searchinventory/suggestion/http://www.wordtracker.com
Once you decide on the keywords, use them in
(a) Your website’s domain name
(b) The title of your page - This is displayed in the top bar of your browser window
(c) The heading of your home page
(d) The first paragraph of your home page
(e) Meta tags - Keywords, page title, description
(f) Titles of your graphics
Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.
If this all seems too overwhelming, you can employ the services of a Search engine optimization company, who will make your website’s content more search engine friendly to make it rank higher. www.melbourneit.com.au (for VIP treatment - advise you are our customer - partner ID 5597)www.websight.net.au
www.bmcoptimise.com.au
www.e-channel.com.au
For a comprehensive listing of search engines, go to:
http://www.web4business.com.au/ResourcesListSearchEngines.htm
Ivana Katz
Websites 4 Small Business
www.web4business.com.au
A search engine is a searchable database of websites collected by a computer program (called a crawler, robot or spider). When you enter a keyword, the search engine looks for keywords in its database, and any relevant records are displayed. Currently there are thousands of search engines and directories on the internet. Some of the main ones include:
Google - www.google.com
Altavista - www.altavista.com
Yahoo - www.yahoo.com
Excite - www.excite.com
AllSearchEngines - www.allsearchengines.com
Northern Light - www.northernlight.com
DogPile - www.dogpile.com
AllTheWeb - www.alltheweb.com
Lycos - www.lycos.com
When submitting your website to the search engines, you can either do it manually by going to the search engine website and adding your URL (website address) or you can employ the services of a Search Engine Submission company, who will do it for you.
www.submitexpress.com
www.wpromote.com
www.website-submission.com
Search engines try to list sites that contain good content, so you need keywords and phrases on your pages that best describe your service and products. For example, if you are a florist, use the words such as florist, online florist, virtual florist, wedding florist, florist in Sydney, florist on line, flowers, floral, bouquets, floral arrangements etc as many times as possible to ensure high search engine ranking. To find out what keywords your customers may be searching on ask your family and friends or go to:http://inventory.overture.com/d/searchinventory/suggestion/http://www.wordtracker.com
Once you decide on the keywords, use them in
(a) Your website’s domain name
(b) The title of your page - This is displayed in the top bar of your browser window
(c) The heading of your home page
(d) The first paragraph of your home page
(e) Meta tags - Keywords, page title, description
(f) Titles of your graphics
Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.
If this all seems too overwhelming, you can employ the services of a Search engine optimization company, who will make your website’s content more search engine friendly to make it rank higher. www.melbourneit.com.au (for VIP treatment - advise you are our customer - partner ID 5597)www.websight.net.au
www.bmcoptimise.com.au
www.e-channel.com.au
For a comprehensive listing of search engines, go to:
http://www.web4business.com.au/ResourcesListSearchEngines.htm
Ivana Katz
Websites 4 Small Business
www.web4business.com.au
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