Website Business Plan

Many first time entrepreneurs’ idea of starting a business is getting a website.  And that’s it!  They have no intentions of promoting it and if they do their website business plan consists of telling their friends about the site and possibly distributing a few brochures in the neighbourhood. 

 

Some people advertise their business in the local newspaper and more often than not, they expect that as soon as they have a web site, the money will start rolling in. 

 

The truth is, it doesn’t work that way.  With millions of websites popping up on the internet every month, you are competing against a lot of businesses … not only locally, but globally.

So it is extremely important that you make a website business plan before you start designing the website yourself or getting a professional web designer to do it for you.

You need to consider what content to include on the website, what domain name to register and also what keywords and key phrases to include within the site so people can easily find you through the search engines.  And you also need to prove your credibility online, so that when you do start driving traffic to your website, the visitors will convert into customers.

If you are unsure where to start, download your copy of the free Website Business Plan.



Website Business Plan

ActivePro » Blog Archive » Place Important Content Above The Fold To Increase Conversions

ActivePro » Blog Archive » Place Important Content Above The Fold To Increase Conversions

There are many ways to improve the conversion rate of your website. Copywriting, images, design and offers are all important, but one of the most basic steps is to ensure your important content is placed “above the fold”.



What Does “Above the Fold” Mean?


This term simply refers the portions of a webpage that can be visible without scrolling. This is seen as the most important real estate on any web page as other content can be missed if a customer decides to leave the current page for any reason.


The term originates from newspapers – where important stories are placed on front side of folded papers to entice people to buy them.

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Ivana Katz
Websites 4 Small Business
www.web4business.com.au

The Incredible Importance of Testimonials by Ivana Katz

Testimonials are product/service reviews and comments from happy customers and are one of the best ways to build your credibility and to show potential customers that you are trustworthy, reliable and an expert in your field.

Your website visitors are not stupid and the majority will leave your site as soon as they feel you are trying to do the 'hard sell'. No matter what promises YOU make, your customers will believe others far more than you (unless, of course, you have already established yourself as an authority on a subject or have a solid relationship with them.)

Read complete article

Ivana Katz

Websites 4 Small Business

18 ways to prove credibility of your business online

18 ways to prove credibility of your business online

Most first time entrepreneurs make a huge mistake by concentrating all their efforts on driving visitors to their website, but fail to prove credibility of their business. Think about your own online experience and what you look for in a business whose services/products you wish to order.

Unfortunately many people are still afraid to shop on the internet because they've heard horror stories from their friends and colleagues who have lost money in various online scams. And we know how fast news of bad service travels!

Read complete article

Ivana Katz

Websites 4 Small Business

Essential Information to include on your website - Part 2

Wondering what information to include on your website to make it successful?
Here is part 2 of this series.

Ivana Katz
Websites 4 Small Business

Website design - Essential information to include on your website - Part 1

Wondering what pages to include on your website and why? Here is a video that explains important information that should be included on your site.




For more information about website design and website marketing, visit Websites 4 Small Business

Website Design - A Pretty Face is Not Enough (When It Comes to Your Website)

SiteProNews: A Pretty Face is Not Enough (When It Comes to Your Website)

Imagine meeting someone new ... they have a beautiful face, lovely hair, stunning smile, drop dead gorgeous body and are dressed in designer clothes. Naturally you are attracted to their striking appearance, so you start talking to them. After a few minutes you realize this person has no personality, only talks about himself/herself and has no interest in finding out about you. Any attempt on your part to speak gets shut down and if you do manage to ask a question their answer is usually 'Yes, but ... let's get back to me'.

How long do you think you would stay and chat to this person? Do you think you would want to become friends? Probably not.

Continue reading SiteProNews: A Pretty Face is Not Enough (When It Comes to Your Website)

For more information about running a small business and website design, visit www.web4business.com.au

Do Your Customers Trust You?

Do Your Customers Trust You? WebProNews

Making a purchase online, especially a substantial one, can be a nerve-wracking process for a consumer. The primary problem, aside from price, is trust. Shoppers negotiate their relationship with the vendor in much the same way they negotiate relationships with any stranger: by seeking information.

What an online vendor lacks (and what becomes a disadvantage) is one-on-one interaction with the customer. As such, the customer must put forth additional effort to find out about a product for sale. Making this task easier can make all the difference in closing a sale.

According to GetElastic, an online retailer should strive to answer these customer questions ahead of time to reduce purchase anxiety ....

Continue reading "Do Your Customers Trust You? WebProNews"

For more information about running a small business and website design, visit:
http://www.web4business.com.au/

Website Design - Frequently Asked Questions About Websites

Website design article - Frequently Asked Questions About Websites

For many entrepreneurs, getting a website designed is a very scary and overwhelming task. Most people don’t know where to start, what questions to ask and they don’t understand the process. So if you are thinking of getting a website designed, here are answers to some frequently asked questions, which you may have wanted to ask:

1. What is a domain name?

A domain name is like a street address or telephone number. The domain name points visitors to you on the Internet. The domain by itself is not your email or web address. The domain name, however, forms the base from which these addresses are derived.

For example:

Company Name: Websites 4 Small Business
Domain Name: web4business.com.au
Web Address: http://www.web4business.com.au/
Email Address: info@web4business.com.au

2. Do I need to register a domain name to have a website?

The simple answer is NO. You do not need to have your own domain name. Your website can be created and hosted without it. Your website address will look something like this: www.web4business.com.au/JBCleaning OR www.ozemail.com.au/~JBCleaning

The only advantage of not registering a domain name is that you will save yourself a few dollars. The disadvantages of NOT having your domain name include ...

Continue reading Frequently Asked Questions About Websites


For more information about running a small business and website design, go to:
http://www.web4business.com.au/

Website Design - Enhance your website with free google gadgets

Website Design - Enhance your website with free google gadgets

If you are wanting to add a bit of ooomph to your website without having to spend thousands of dollars on developing your own applications, you can take advantage of Google’s Free Gadgets.

What are Google Gadgets?

Google Gadgets are visually appealing mini applications such as clocks, weather globes, media players etc that add interactivity to your website.

There are several thousand free gadgets available in the following categories:

News
Tools
Communication
Fun & Games
Finance
Sports
Lifestyle
Technology ...

Read more of the article - Website Design - Enhance your website with free google gadgets

For more information about website design and running a small business, visit
http://www.web4business.com.au/

11 Reasons you need a website now!

Whether you are an architect, florist, doctor, consultant or a builder, having your own website means:
1. Saving money on advertising.
2. Making money via an on-line store.
3. Being able to easily change the content.
4. Saving money on postage.
5. Gaining exposure to new local & global customers.
6. Having a more professional image.
7. Saving time by providing information about your business.
8. Automating your business.
9. Providing excellent customer service.
10. Staying ahead of the competition.
11. Promote your business on a shoestring budget.

Ivana Katz
Websites 4 Small Business
www.web4business.com.au