Are You Social Media Challenged? | SiteProNews: Webmaster News & Resources

Remember that kid from high school, you know the one who really didn't know how to socialize with others. He may have been home-schooled or secluded for the first 16 years of his/her life and as a result was socially challenged? You know what I mean? They would make inappropriate comments, add irrelevant content to a conversation, or just try to impress you with how smart they were by using grammar most people in college would not understand let alone a bunch of high school kids. We often refer to these types of people as, "socially challenged." The question I have for you is: Are you socially challenged in your social media marketing?
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Ivana Katz
Websites 4 Small Business

Getting to the Top of Search Engines with Pay Per Click Marketing

Getting to the Top of Search Engines with Pay Per Click Marketing

For most small businesses, getting to the top of the Search Engines, such as Google, and Yahoo is next to impossible without using the services of a Search Engine Optimization company. Although a very worthwhile exercise, Search Engine Optimisation can be quite costly.


The GREAT news is that you can get your website to the top of search engines, using Pay Per Click advertising.



Pay per click (PPC) advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to the advertiser's web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click service is Google AdWords.



Generally you can bid from as little as a few cents per visitor. However, the more you bid the higher up in the search engine your advertisement will appear. Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.


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Ivana Katz
Websites 4 Small Business

The Power of Joint Venture Marketing

The Power of Joint Venture Marketing

Joint ventures are one of the most powerful internet marketing tools you can use. They really consist of a number of different methods, such as link swaps, giveaway events, or whole joint business ventures.

What is Joint Venture Marketing?

Joint venture marketing is where two or more website owners or online business owners combine forces in some way to get more traffic to their websites, more customers for their business and to make more money.

These joint ventures can be as simple as swapping links with another webmaster so that you display their link and they display yours to get more traffic; or they can be as complex as whole combined business ventures where you partner together on starting an online business.


Read more ...
 
Ivana Katz
Websites 4 Small Business

Stop Wasting Money Driving Traffic to Your Website!

Many new online entrepreneurs waste thousands of dollars promoting their shiny new websites, only to be disappointed by the results. They are so excited about finally having arrived on the internet, they want to announce it to the world! And who can blame them.

If you are blushing right now because you have thrown away a lot of money promoting your website without getting the results you were hoping, read on ... all is not lost.

Read complete article ...


Ivana Katz
Websites 4 Small Business

What are Joint Venture Giveaway Events

Joint Venture Giveaway Events


What are Joint Venture Giveaway Events?


As you may know I am really into joint venturing. I believe that this is the way forward in today's economy. One of the most exciting new internet trends to emerge recently are Giveaway events, and they are gaining popularity really fast. 

Mostly they are free, but you can pay a little to get more exposure. They are designed to help you grow your list. If you are interested at all in expanding your list, I would really recommend joining one. This is one that is starting in a couple of days and runs for the next two weeks. It's the right time of year and getting into all of these joint venture giveaway events and getting your products in could build you an email list much larger than you might think right now.
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Ivana Katz
Websites 4 Small Business

Promote your business via social media

What is Social Media?
 
Wikipedia describes Social Media as an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few... Read complete article
 
Ivana Katz
Websites 4 Small Business

What Marketing Do You REALLY Need Right Now?

Are you feeling overwhelmed by what marketing strategies to implement? Read on ... this is a great article, which addresses what most small business owners are feeling.

What Marketing Do You REALLY Need Right Now?

Many small business owners I talk to always seem to be playing catch up when it comes to their marketing.

Last week when I told a small business owner that she was doing a good job with her marketing, she replied “Oh, but I have so much to do!” in an apologetic tone.

So I asked her, “What is it that you have to do?”

“Well,” she said, “I need to redo my website, write a new brochure, update my Facebook page, and call clients whom I haven’t seen for a while.

“I’m also wondering, do I need to get a Twitter account and do I need to have a blog AND a website?”

Read complete article

Ivana Katz

Websites 4 Small Business

SEO Tips: Get More Traffic with These 10 Important Inbound Links

Don’t overlook your inbound linking strategy as you think about search engine optimization for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages.

Why are these links to your site important? They can can…

• bring potential customers to your site when they click on the link
• increase the number of visitors to your web site
• dramatically improve your search engine rankings

Even though there are software packages on the market that help automate the linking process, use them sparingly, if at all. The only way to succeed in linking strategies is (aside from creating useful content that will encourage inbound links) by manually creating the links. That’s a hard fact to swallow, given how I like to automate as much of my marketing as I can.

Here are the 10 most important inbound links you must have to your site:

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Ivana Katz
Websites 4 Small Business

Dummies Guide To Facebook Marketing

Dummies Guide To Facebook Marketing

Unless you’ve been living under a rock for the past 4 years, you would know how popular and widely used Facebook is today.

Just a few short years ago, you had to encourage all your family and friends to join this social networking website (just after others convinced you to join). Nowadays, it’s rare to find someone who hasn’t got a Facebook account.

At last count, there were over 350 million users on Facebook and this number is continuing to grow. It overtook MySpace as the number 1 social networking website on the planet last year and is just behind Google when it comes to online traffic. You are then able to understand how important Facebook marketing has become for all websites.

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Ivana Katz

Websites 4 Small Business

FREE and Powerful Way to Promote Your Website Through Link Exchange

FREE and Powerful Way to Promote Your Website Through Link Exchange


What is a Link Exchange?


Link exchange is an extremely powerful marketing strategy whereby a website owner exchanges links and banners with websites that have similar content.


Why should I exchange links?


There are several reasons that you should exchange links with other businesses.


Results in search engines are determined by the material you have presented on your site and by other off-page factors such as how many other sites link to your website. The more links you have pointing to your site from relevant websites, the higher your site will rank.


Exchanging links will drive valuable targeted traffic to your website when visitors follow a link from your link partners.


Read complete article

Ivana Katz
Websites 4 Small Business

SiteProNews: Webmaster News & Resources » Blog Archive » Traffic Building Strategies That Work

SiteProNews: Webmaster News & Resources » Blog Archive » Traffic Building Strategies That Work

I was up at a friends place the other day and he mentioned somewhat casually that he was closing his store down and moving to another location. Since he had operated at that location for about ten years, I was surprised by this revelation. When I asked him the reasons for his relocation he replied quickly, “Bill, if you want to make money in this business, you’ve got to go where the traffic is” While this statement may seem somewhat simplistic, it’s good sound advice regardless of what type of business you’re operating.

It’s no different in the world of Cyberspace because without sufficient website traffic, your chances of success are slim and none. While there are numerous methods of building web traffic, the reality is that it takes time and effort to build a web presence and steady traffic. While many traffic building strategies cost money, the good news is that many site traffic builders are free. Some excellent ways to increase traffic that are low cost and even free are; reciprocal linking, traffic exchanges, writing articles and posting to forums.

Continue Reading Traffic Building Strategies That Work

For more information about website design and website promotion, visit Websites 4 Small Business

Ivana Katz
www.web4business.com.au

Website Promotion: Tips On How To Generate Free Leads Using Social Networking Sites

SiteProNews: Webmaster News & Resources » Blog Archive » Tips On How To Generate Free Leads Using Social Networking Sites

Free lead generation is a very cost effective way to promote any online business. Social networking sites are some of the best ways to generate free leads. Some of the ways I personally use them to promote my online business is by using Social networking sites and making multiple profiles on them. Then when you have your profile accounts set up you need to pimp them to make them look professional and do not try to sell your products directly on your profiles. Instead make yourself interesting and someone who arouses curiosity so when you start sending friend request people will come to your profile and take a look. This is where you can start to get them to your website because these social networking sites allow you to have links on your profiles.

Continue reading Tips On How To Generate Free Leads Using Social Networking Sites

For more information about running a small business and website promotion, visit www.web4business.com.au

Ivana Katz
Websites 4 Small Business

Free Website Promotion

Free Website Promotion - How to Get Free Super Powerful Publicity for your Business:
by Ivana Katz

Having worked with a large number of small business owners, one common mistake I see over and over again is the obscene amounts of money they throw away on advertising. Many of them believe the more money they spend, the more business it will bring. WRONG!!! WRONG!!! WRONG!!!

So what’s a new entrepreneur to do?
It’s simple!!! Write articles.

Writing articles is an excellent way for you to get free publicity. Getting an article published is free and some publications even pay for your contributions. The publicity you receive by having your article published in a newspaper, magazine or website can be worth thousands of dollars in equivalent advertising space. Well written articles yield better results than advertisements and earn you respect from customers, who see you as an expert in your field.

Read more about Free Website Promotion

Websites 4 Small Business
http://www.web4business.com.au/

30 Ways to promote your business on a shoestring budget - Tip 30

30. Joint Ventures

A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term or short-term. With joint venture you can:

(a) Build long lasting business relationships.
(b) Increase your credibility by teaming up with other reputable, branded businesses.
(c) Get free or discounted products and services.
(d) Set up most joint venture deals with little or no money.
(e) Gain new leads and customers.
(f) Offer your customers new products and services.
(g) Get rid of your extra inventory.
(h) Find and create new distribution channels for your products.

To learn more about Joint Ventures, visit:

www.howtowritehypnoticjointventureproposals.com

There are many excellent ebooks on internet marketing. I would strongly recommend you pick up at least one or two and start reading. For a list of some great electronic books and tools, which are available for instant download, visit:

http://www.web4business.com.au/BusinessTools.htm

Websites 4 Small Business
www.web4business.com.au

30 ways to promote your website on a shoestring budget - Part 29

29. Viral marketing

On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft. Their strategy is simple:

(a) Give away free e-mail addresses and services,

(b) Attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com" and,

(c) Then stand back while people e-mail to their own network of friends and associates,

(d) Who see the message,

(e) Sign up for their own free e-mail service, and then

(f) Propel the message still wider to their own ever-increasing circles of friends and associates.

Some viral marketing strategies work better than others. Below are basic elements you should try to include in your strategy.

(a) Give away products or servicesMost viral marketing programs give away valuable products or services to attract attention. Free e-mail services, free information, free "cool" buttons, free software programs etc

(b) Provide for effortless transfer to othersThe medium that carries your marketing message must be easy to transfer and replicate: e-mail, website, graphic, software download. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better.

(c) Scale easily from small to very largeTo spread like wildfire the transmission method must be rapidly scalable from small to very large. Ensure you have enough resources, such as mail servers and staff that will be able to handle the increase in business.

(d) Exploit common motivations and behaviorsClever viral marketing plans take advantage of common human motivations such as greed, the desire to be cool, hunger to be popular, loved, and understood.

(e) Utilize existing communication networksEach person has a network of 8 to 12 people in their close network of friends, family, and associates. A person's broader network may consist of hundreds or thousands of people. People on the Internet develop networks of relationships, too. They collect e-mail addresses and favourite website URLs. Affiliate programs exploit such networks, as do permission e-mail lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.

(f) Take advantage of others' resourcesThe most creative viral marketing plans use others' resources to get the word out. For example, affiliate programs place text or graphic links on others' websites, authors give away free articles, news release can be picked up by a large number of publications as they form the basis of articles seen by hundreds of thousands of readers.

Ivana Katz
Websites 4 Small Business
www.web4business.com.au

30 ways to promote your website on a shoestring budget - Part 28

28. eBay

If you sell products (as opposed to services) in your business, one of the best marketing tools you can use is eBay. eBay is a community where individuals and businesses can buy and sell a vast range of new and used items at fair market prices.

The main reasons why you should sell on eBay include:
- You can sell little or lot of practically anything from antiques to cars.
- Gain access to the millions of eBay buyers worldwide.
- Feel safe with policies and protections of the Community.
- Sell as an individual, small business, enterprise, and more!

For more information visit: www.ebay.com for selling globally or www.ebay.com.au for selling within Australia.

Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/

30 ways to promote your website on a shoestring budget - Part 26

26. Postcards

If looking to target potential customers, don’t overlook postcard marketing. Postcards achieve almost a 100% readership, while being simple to use and inexpensive.

Postcards:
- keep your name in front of customers - generate a high return on investment - are flexible, informative and creative - have high impact and low cost

Postcards can be used to:
- generate website traffic and sales leads - promote new specials or company awareness - announce new products, websites, store locations - thank customers - use as a discount offer /coupon

Repetition is the key to effective marketing efforts and postcards offer an inexpensive way of doing it.

Ivana Katz
Websites 4 Small Business
www.web4business.com.au

30 ways to promote your website on a shoestring budget - Part 25

25. Print advertising

Writing the Copy

When it comes to print advertising, you have to get to the point—fast. Your headlines should motivate readers to want to read on to learn more about your product, price and offer. Effective headlines address a pressing customer need or desire. The reality is that people care more about themselves—and what you can do for them—than about your business. You'll get a much higher response rate when your headline quickly answers the question, "What's in it for me?"
In the body of your copy, offer an incentive for the reader to call you or come to your store. You may want to offer a discount or a free giveaway

Placing the Ad

Newspaper ads are very effective for businesses that market their products and services locally. Not only can you reach a large number of people in a specific metropolitan location, but you can also target prospects via their interests (in the sports, lifestyle and business sections, for example).
Advertising costs depend on a number of factors, including the size of the ad, where it's placed, the day it runs and so on. Call and request a media kit from the newspaper or magazine so you can determine what advertising steps you can take that will fit with your marketing budget.
Consider placing print advertisements in local publications, national publications, industry publications, target market specific publications, yellow pages, local directories, special catalogues

Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/

30 ways to promote your website on a shoestring budget - Part 23

23. Media Releases

Having a story written about you and your business will not only bring you lots of new customers (at no cost to you), but will also provide you massive credibility. Stories about you in the media are far more believable, powerful and attractive than any ads you could possibly run. People will trust and respect you instantly.

A media release (also called press or news releases) should provide enough details to be informative, but it should leave out just enough information to be tantalizing that the media person calls you to find out more.

Your media release should feature the following:

(a) The Headline This is 90% of your release. Your headline will do almost all of the work in attracting attention to you.

(b) The Summary This is the first part of the media release and should tell your story briefly.

(c) Credentials & Quotations Insert quotes from other people and include the person’s credentials

(d) Call to Action What do you want the person reading this release to do? You want them to call you for an interview. So provide your contact details and write a very brief outline of why you would be an interesting person to interview.

For more information about writing media releases visit:
PRWeb - Tell your company story to thousands!
Press Release - www.pressrelease.com.au
Elance - www.elance.com
PRNewswire - www.prnewswire.com
NewsBureau - www.newsbureau.com

Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/

Highly recommended video to watch!

Nitro Marketing just released the first video in a series of 5 trainings based on their Nitro Blueprint System.

Video #1 is called "The New Path Video" and is available for immediate viewing.

http://www.NitroBlueprint.com/video.o/Web4Business

Watch these 5 free Nitro Blueprint videos and get 10 simple steps that creates your own full-time online income while LOVING what you do.

In these 5 videos over the next 5 days, Nitro is going to give you The Big Picture of an online business system, including not only what to do, but also WHY to do it - and just as important - how to properly THINK about your business. (The missing piece that you never hear any of the "Gurus" talking about - the Internet Business Success Mindset)

You'll see PROOF that this 10 step system works.

(The Nitro Blueprint System has been 29 months in the making based on over 8 years of REAL Internet business experience)

And you will also learn:

- The simple 10 step 90-day plan to having a lucrative online business, even if you are starting from scratch.

- How to have a business you LOVE doing.

- How to have a business that lasts for the long term.

- How to eliminate procrastionation, take focused action, and start gettng immediate results.

- The Experience Factor, Core Activity Principle, the Tile Path Theory, and The Empty Box Principle.

- They will walk you through all 10 steps that Nitro uses for every site they launch, every site they rennovate, every business they start, and every client they take on.

Special Bonus #1: The amazing true story how a green-as-the-grass newbie with no desire to "do internet business" used the Nitro Blueprint system to create $22,748 in 3 weeks, from scratch. (in a totally unrelated niche market)

Special Bonus #2: Free participation in the Nitro Blueprint Videos "Biggest Takeaways" Contest where you will be able to win cool Nitro prizes just for sharing your biggest takeaways from the videos. (including 5 DVD's given away of the private Nitro Quattro Sales Funnel)

http://www.NitroBlueprint.com/video.o/Web4Business

To your success,
Ivana Katz
http://www.web4business.com.au/

PS: When you get in on Day 1 video today, you will make sure and get all 5 videos that cover all 10 Steps of the Nitro Blueprint System as they are released over the next 5 days:

http://www.NitroBlueprint.com/video.o/Web4Business