The Incredible Importance of Testimonials by Ivana Katz

Testimonials are product/service reviews and comments from happy customers and are one of the best ways to build your credibility and to show potential customers that you are trustworthy, reliable and an expert in your field.

Your website visitors are not stupid and the majority will leave your site as soon as they feel you are trying to do the 'hard sell'. No matter what promises YOU make, your customers will believe others far more than you (unless, of course, you have already established yourself as an authority on a subject or have a solid relationship with them.)

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Ivana Katz

Websites 4 Small Business

18 ways to prove credibility of your business online

18 ways to prove credibility of your business online

Most first time entrepreneurs make a huge mistake by concentrating all their efforts on driving visitors to their website, but fail to prove credibility of their business. Think about your own online experience and what you look for in a business whose services/products you wish to order.

Unfortunately many people are still afraid to shop on the internet because they've heard horror stories from their friends and colleagues who have lost money in various online scams. And we know how fast news of bad service travels!

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Ivana Katz

Websites 4 Small Business

Do Your Customers Trust You?

Do Your Customers Trust You? WebProNews

Making a purchase online, especially a substantial one, can be a nerve-wracking process for a consumer. The primary problem, aside from price, is trust. Shoppers negotiate their relationship with the vendor in much the same way they negotiate relationships with any stranger: by seeking information.

What an online vendor lacks (and what becomes a disadvantage) is one-on-one interaction with the customer. As such, the customer must put forth additional effort to find out about a product for sale. Making this task easier can make all the difference in closing a sale.

According to GetElastic, an online retailer should strive to answer these customer questions ahead of time to reduce purchase anxiety ....

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