Internet Marketing - SEO - Debunking the Top 10 Search Engine Myths
We've all done it at some point in our professional lives. We search a keyword that describes our business only to scratch our head as to how our competitor's website shows up on the top of the list instead of ours. If you've gone one step further and read about Search Engine Optimization, then surely you have come across the conflicting information online.
One article tells you to do one thing while another tells you to do the opposite. Which one should you believe?
Continue reading Internet Marketing - SEO - Debunking the Top 10 Search Engine Myths
For more information about small business marketing, visit www.web4business.com.au
How do I get my small business on the internet? How do I promote my website on a shoestring budget? Who can help me with my home based business? If you are asking yourself these questions, then read on ... you will find plenty of useful marketing tips for your small or home-based business.
Showing posts with label small business. Show all posts
Showing posts with label small business. Show all posts
Thursday, January 15, 2009
Tuesday, January 06, 2009
Website Marketing - Using Blogs as a Free Marketing Tool For Your Business
Articles - Using Blogs as a Free Marketing Tool For Your Business
I admit I stuck my head in the sand when I first heard about Blogs. It was just too hard (so I thought) - another new technology to master and I wasn’t even sure of the benefits, so I ignored them for a while.
Then I attended a marketing seminar where a whole session was devoted to Blogs - how simple they were to set up and use and what unbelievable benefits they provided for a business. And the best part – most of them are free!!!!
So what exactly is a blog?
A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog.
Read more about Using Blogs as a Free Marketing Tool For Your Business
For information about creating a website for your small business, go to:
http://www.web4business.com.au/
I admit I stuck my head in the sand when I first heard about Blogs. It was just too hard (so I thought) - another new technology to master and I wasn’t even sure of the benefits, so I ignored them for a while.
Then I attended a marketing seminar where a whole session was devoted to Blogs - how simple they were to set up and use and what unbelievable benefits they provided for a business. And the best part – most of them are free!!!!
So what exactly is a blog?
A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog.
Read more about Using Blogs as a Free Marketing Tool For Your Business
For information about creating a website for your small business, go to:
http://www.web4business.com.au/
Tuesday, February 26, 2008
Recommended Reading - The Big Book of Small Business
The Big Book of Small Business
In The Big Book of Small Business, Tom shares his hard-earned lessons on how to become an enlightened, effective leader, and on how to do the small things right so the big decisions work. This all-in-one toolbox for small businesses is jammed with warm-hearted, tough-minded practices and street-smart tips, covering every aspect of a growing business:
Starting, funding, and getting your new business off the ground
Crafting a mission and growing a corporate culture that works
Hiring the best people and maximizing their potential
Communicating and negotiating with your employees, customers, and suppliers
Creating processes for continuous innovation and growth
Protecting your business from unforeseen dangers
Planning for growth
And much more . . .
In The Big Book of Small Business, Tom shares his hard-earned lessons on how to become an enlightened, effective leader, and on how to do the small things right so the big decisions work. This all-in-one toolbox for small businesses is jammed with warm-hearted, tough-minded practices and street-smart tips, covering every aspect of a growing business:Starting, funding, and getting your new business off the ground
Crafting a mission and growing a corporate culture that works
Hiring the best people and maximizing their potential
Communicating and negotiating with your employees, customers, and suppliers
Creating processes for continuous innovation and growth
Protecting your business from unforeseen dangers
Planning for growth
And much more . . .
As thorough as a textbook and as lively as a news magazine, The Big Book of Small Business is the most comprehensive and practical book on how to take a small business to the next level, and an indispensable slingshot for the million.
To order this book in Australia, click hereTo order this book in USA, click here
To order this book in Australia, click hereTo order this book in USA, click here
Ivana Katz
Websites 4 Small Business
Websites 4 Small Business
Saturday, April 21, 2007
30 ways to promote your website on a shoestring budget - Tip 8
8. Giveaways
Offering free giveaways to prospects and clients is a powerful business building strategy that can result in a flood of new and repeat customers. If your business is service orientated, you can “give away” a free consultation. Your prospects will get to test your business risk-free. Hopefully they will get “hooked” on your service and won’t be able to live without it.
By providing someone with a “favour”, people generally feel a natural obligation to return the favour by giving you repeat business.
For product based businesses, you may consider a “buy 1 get 1 free” or “buy one and get second one at a discount” or give something totally unrelated, for example ”Buy a pair of children’s shoes and receive a colouring book for free”.
Think about what you can offer free-of-charge that your prospects would consider valuable and that you can give at a low cost to you.
Ivana Katz
Websites 4 Small Business
www.web4business.com.au
Offering free giveaways to prospects and clients is a powerful business building strategy that can result in a flood of new and repeat customers. If your business is service orientated, you can “give away” a free consultation. Your prospects will get to test your business risk-free. Hopefully they will get “hooked” on your service and won’t be able to live without it.
By providing someone with a “favour”, people generally feel a natural obligation to return the favour by giving you repeat business.
For product based businesses, you may consider a “buy 1 get 1 free” or “buy one and get second one at a discount” or give something totally unrelated, for example ”Buy a pair of children’s shoes and receive a colouring book for free”.
Think about what you can offer free-of-charge that your prospects would consider valuable and that you can give at a low cost to you.
Ivana Katz
Websites 4 Small Business
www.web4business.com.au
Wednesday, March 28, 2007
30 Ways to promote your business on a shoestring budget - Tip 5
5. Banner Advertising
Banners are graphics, which are linked to a website. You can create your own banner and either exchange it with someone, so that you display their banner on your site and in return they display your banner on their site. Whenever someone clicks on the banner, they are taken directly to the advertised website.
To save time, you can join a Banner Exchange programs, such as:
http://www.linkbuddies.com
http://www.showyoursite.com
http://www.yesnexus.com
Ivana Katz
Websites 4 Small Business
www.web4business.com.au
Banners are graphics, which are linked to a website. You can create your own banner and either exchange it with someone, so that you display their banner on your site and in return they display your banner on their site. Whenever someone clicks on the banner, they are taken directly to the advertised website.
To save time, you can join a Banner Exchange programs, such as:
http://www.linkbuddies.com
http://www.showyoursite.com
http://www.yesnexus.com
Ivana Katz
Websites 4 Small Business
www.web4business.com.au
Saturday, February 24, 2007
11 Reasons you need a website now!
Whether you are an architect, florist, doctor, consultant or a builder, having your own website means:
1. Saving money on advertising.
2. Making money via an on-line store.
3. Being able to easily change the content.
4. Saving money on postage.
5. Gaining exposure to new local & global customers.
6. Having a more professional image.
7. Saving time by providing information about your business.
8. Automating your business.
9. Providing excellent customer service.
10. Staying ahead of the competition.
11. Promote your business on a shoestring budget.
Ivana Katz
Websites 4 Small Business
www.web4business.com.au
1. Saving money on advertising.
2. Making money via an on-line store.
3. Being able to easily change the content.
4. Saving money on postage.
5. Gaining exposure to new local & global customers.
6. Having a more professional image.
7. Saving time by providing information about your business.
8. Automating your business.
9. Providing excellent customer service.
10. Staying ahead of the competition.
11. Promote your business on a shoestring budget.
Ivana Katz
Websites 4 Small Business
www.web4business.com.au
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