30 Ways to promote your business on a shoestring budget - Tip 5

5. Banner Advertising

Banners are graphics, which are linked to a website. You can create your own banner and either exchange it with someone, so that you display their banner on your site and in return they display your banner on their site. Whenever someone clicks on the banner, they are taken directly to the advertised website.

To save time, you can join a Banner Exchange programs, such as:
http://www.linkbuddies.com
http://www.showyoursite.com
http://www.yesnexus.com

Ivana Katz
Websites 4 Small Business
www.web4business.com.au

30 Ways to promote your business on a shoestring budget - Tip 4

4. Link Exchanges

Find websites whose business complements yours and add their website to your links/resource page. Then contact the company and ask for a reciprocal link. For example if you are a wedding dress designer, you could contact businesses that sell wedding cakes, jewellery, flowers and also venues, celebrants etc.

By doing this your website will become a valuable resource for your visitors, as it will provide information they need. They may return to your site over and over to find more information.

On the other hand, you will have visitors coming to your website when they following a link from your link partners.

Results in search engines are determined by the material you have presented on your site and by other off-page factors such as how many other sites link to your site. The more links you have pointing to your site from relevant websites, the higher your site will rank.

If you need help with this task, you can employ the services of a Link Exchange Company. They are generally inexpensive and can save you hours of time. Some of these include:

http://www.linkexchanged.com/
http://www.powerlinks.com
http://www.links-pal.com/

Ivana Katz
Websites 4 Small Business
www.web4business.com.au