Getting to the Top of Search Engines with Pay Per Click Marketing
For most small businesses, getting to the top of the Search Engines, such as Google, and Yahoo is next to impossible without using the services of a Search Engine Optimization company. Although a very worthwhile exercise, Search Engine Optimisation can be quite costly.
The GREAT news is that you can get your website to the top of search engines, using Pay Per Click advertising.
Pay per click (PPC) advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to the advertiser's web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click service is Google AdWords.
Generally you can bid from as little as a few cents per visitor. However, the more you bid the higher up in the search engine your advertisement will appear. Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.
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Ivana Katz
Websites 4 Small Business
Showing posts with label Pay per click. Show all posts
Showing posts with label Pay per click. Show all posts
Monday, November 29, 2010
Monday, May 10, 2010
Meanings of Frequently Used Terms on the Internet
If you've been on the internet for a while, you've no doubt come across new words, whose meaning may have baffled you. It's difficult to keep up with the latest computer and internet lingo, but here are a few of the new commonly used terms on the internet today.
Affiliate Program
This is a program where a person (an affiliate) is paid a commission to advertise a particular product, service or web site. The affiliate is given a special link to refer customers to the target web site. The company pays commission based on hits and/or sales from these links. The amount of commission paid varies. Most programs pay for sales; some programs pay for clicks on their site. Some programs even pay for finding new affiliates.
Ivana Katz
www.web4business.com.au
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Tuesday, June 19, 2007
30 ways to promote your website on a shoestring budget - Part 17
17. Pay per click (PPC)

Pay per click advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to the advertiser’s web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click services are Google AdWords and Overture.

Pay per click advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to the advertiser’s web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click services are Google AdWords and Overture.
Generally you can bid from as little as a few cents per visitor. However, the more you bid the higher up in the search engine your advertisement will appear. Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.
It is a good idea to experiment with different PPC search engines to find the one that works best for you. In addition, you will need spend time testing your keywords and ads.
For more information check out:
Google Adwords - https://adwords.google.com
Overture – www.overture.com
If this is all too hard, you can employ the services of a company such as Sponsored Linx www.sponsoredlinx.com.au and they will organise the campaign for you. In fact, they promise that they can get you on the 1st page of Google when someone searches for your company's keywords within 24hrs.
If you mention the following promotional code, you will receive a 5% discount.web4business868
Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/
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