The Incredible Importance of Testimonials by Ivana Katz

Testimonials are product/service reviews and comments from happy customers and are one of the best ways to build your credibility and to show potential customers that you are trustworthy, reliable and an expert in your field.

Your website visitors are not stupid and the majority will leave your site as soon as they feel you are trying to do the 'hard sell'. No matter what promises YOU make, your customers will believe others far more than you (unless, of course, you have already established yourself as an authority on a subject or have a solid relationship with them.)

Read complete article

Ivana Katz

Websites 4 Small Business

30 ways to promote your website on a shoestring budget - Part 27

27. Word of mouth / Testimonials

Word-of-mouth marketing truly is one of the best ways to promote your business. The three most important things you can do to start the process of increasing your business through word-of-mouth include:

(a) Diversify your networks by becoming visible and active in the community. Participate in various networking groups and/or professional associations.

(b) Set up a contact list of businesses that are complementary and non-competitive to you. For example: a lawyer, an accountant, a financial planner and a banker. All of them have clients with overlapping similar needs. They can all work with and refer each other easily. Another good example is a florist, a photographer, a travel agent and a jeweler. A referral for one of them becomes a referral for all of them.

(c) Building your business through word-of-mouth is about cultivating relationships with people who get to know you and trust you. People do business with people they have confidence in. It's not what you know, or whom you know, it's how well you know them that counts. If you go into this process understanding this one key point, you will have a better opportunity to build your business through word-of-mouth.

Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/

30 ways to promote your website on a shoestring budget - Tip 7

7. Feedback and testimonials

When you come across a great product or service on or off the internet, send an email to the business owner telling him/her how the product/service helped you. Like you, most business owners appreciate receiving positive feedback and they will most likely feature your testimonial on their website and place a link back to your site! You may even suggest it to the owner by saying something like “you have my permission to feature this testimonial in your promotional material and/or on your website”.

For more great info, go to ....

The Insider Secrets to Marketing Your Business on The Internet

Learn the little-known secrets to starting, growing, and promoting a wildly profitable e-business!"

If you want to learn EXACTLY how to...

- Easily build a website in less than a few hours even if you have ZERO web design experience...

- Make 100% NET PROFIT selling the most lucrative, no-brainer product to sell on the Internet...

- Attract subscribers to your e-zine or newsletter like crazy -- even on websites that get almost NO traffic...

- Increase online sales by up to 714% or more using secret one-minute salescopy tricks...

- Score a top ranking in the search engines and directories like Google, Yahoo!, AltaVista, ODP, AllTheWeb, Ask.com, to name a few...Use blogs to drive massive amounts of targeted traffic to your website for FREE......

Plus a TON more step-by-step Internet marketing strategies THOUSANDS of regular people are already using to start and grow profitable Internet businesses

More info

Ivana Katz
Websites 4 Small Business
www.web4business.com.au