Business Marketing - How To Write Press Releases That Get Published
Do you want to know the secret of writing a news release that will get published? Here it is:
My secret for publicity success, developed from rigorous self assessment, after having sent out over a million faxed news releases on behalf of over 2,000 clients:
'Tell me a story, give me a local news angle, touch my heart (make me laugh or cry), hit me in my pocketbook, make my stomach turn over, or grab my gonads.'
Do this as many times as possible in a one page news release in 30 seconds or less and you will succeed in getting publicity.
A few years ago I spoke at the National Public Relations Society meetings in Omaha. I found out that most publicists at most big PR firms don't have a real clue about how to write a news release to get news coverage. They write corporate fluff.
Rarely do you see them create something that makes an editor drop what he’s doing and pick up the phone and call. And yet this is what you want an editor to do.
Read more on Business Marketing - How To Write Press Releases That Get Published
For more information about website design and small business, go to:
http://www.web4business.com.au/
How do I get my small business on the internet? How do I promote my website on a shoestring budget? Who can help me with my home based business? If you are asking yourself these questions, then read on ... you will find plenty of useful marketing tips for your small or home-based business.
Showing posts with label media releases. Show all posts
Showing posts with label media releases. Show all posts
Thursday, January 01, 2009
Monday, February 04, 2008
30 ways to promote your website on a shoestring budget - Part 23
23. Media Releases
Having a story written about you and your business will not only bring you lots of new customers (at no cost to you), but will also provide you massive credibility. Stories about you in the media are far more believable, powerful and attractive than any ads you could possibly run. People will trust and respect you instantly.
A media release (also called press or news releases) should provide enough details to be informative, but it should leave out just enough information to be tantalizing that the media person calls you to find out more.
Your media release should feature the following:
(a) The Headline This is 90% of your release. Your headline will do almost all of the work in attracting attention to you.
(b) The Summary This is the first part of the media release and should tell your story briefly.
(c) Credentials & Quotations Insert quotes from other people and include the person’s credentials
(d) Call to Action What do you want the person reading this release to do? You want them to call you for an interview. So provide your contact details and write a very brief outline of why you would be an interesting person to interview.
For more information about writing media releases visit:
PRWeb - Tell your company story to thousands!
Press Release - www.pressrelease.com.au
Elance - www.elance.com
PRNewswire - www.prnewswire.com
NewsBureau - www.newsbureau.com
Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/
Having a story written about you and your business will not only bring you lots of new customers (at no cost to you), but will also provide you massive credibility. Stories about you in the media are far more believable, powerful and attractive than any ads you could possibly run. People will trust and respect you instantly.
A media release (also called press or news releases) should provide enough details to be informative, but it should leave out just enough information to be tantalizing that the media person calls you to find out more.
Your media release should feature the following:
(a) The Headline This is 90% of your release. Your headline will do almost all of the work in attracting attention to you.
(b) The Summary This is the first part of the media release and should tell your story briefly.
(c) Credentials & Quotations Insert quotes from other people and include the person’s credentials
(d) Call to Action What do you want the person reading this release to do? You want them to call you for an interview. So provide your contact details and write a very brief outline of why you would be an interesting person to interview.
For more information about writing media releases visit:
PRWeb - Tell your company story to thousands!
Press Release - www.pressrelease.com.au
Elance - www.elance.com
PRNewswire - www.prnewswire.com
NewsBureau - www.newsbureau.com
Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/
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