11. Domain Name
Your domain name represents one of the most important decisions you have to make in going online. The purpose of a domain name is similar to that of a street address or telephone number. The domain name directs customers to you on the Internet. The most popular domain names in Australia are “.com.au” and “.com”.
Ideally your domain name should be rich in keywords (words relating to your business) to ensure on-line success, especially with search engines.
If for example, you are a florist based in Sydney, it would be preferable for you to have one of the following domain names:
www.sydneyflorist.com.au
www.florist.com.au
www.sydneyflowers.com.au
You will, however, find that generic names such as the above are already taken. In that case, register something like:
www.cindysflowers.com.au
www.sydneyflowersandgifts.com.au
If your business name is for example “Jim & Sons”, ensure you include a description of what you actually do, eg.
www.jimandsonscarpetcleaning.com.au or
www.jimscarpetcleaning.com.au
Your domain name represents one of the most important decisions you have to make in going online. The purpose of a domain name is similar to that of a street address or telephone number. The domain name directs customers to you on the Internet. The most popular domain names in Australia are “.com.au” and “.com”.Ideally your domain name should be rich in keywords (words relating to your business) to ensure on-line success, especially with search engines.
If for example, you are a florist based in Sydney, it would be preferable for you to have one of the following domain names:
www.sydneyflorist.com.au
www.florist.com.au
www.sydneyflowers.com.au
You will, however, find that generic names such as the above are already taken. In that case, register something like:
www.cindysflowers.com.au
www.sydneyflowersandgifts.com.au
If your business name is for example “Jim & Sons”, ensure you include a description of what you actually do, eg.
www.jimandsonscarpetcleaning.com.au or
www.jimscarpetcleaning.com.au
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