13. Autoresponders
Email autoresponders work like a fax-on-demand system. If you send an email to an autoresponder address, you’ll get back a pre-written message. Autoresponders have come a long way in the last couple of years. Not only are you able to send HTML messages with graphics, but you can set up a whole sequence of autoresponder messages going out on any day or at any time you choose.
Once you set up your email messages, everything gets done automatically. As soon as a prospect sends an email to your autoresponder, the system keeps working over and over again, like a tireless robot making sure no prospect ever slips through the cracks. Most autoresponders systems now handle your whole mailing list, so you are not having to manually manage your prospects.
Because the vast majority of customers will not buy from you on their first visit to your website, it is extremely important that you have an automated way to follow up with them several times to entice them back. You can use autoresponders to cross-promote various products and services your business offers.
Follow these tips and you can’t go wrong:
1. Make time sensitive offers in your email follow up.
2. Build extra incentives into each follow up, until your prospect can’t resist any more. Offer free reports, free ebooks, freeware programs, mini-courses etc
3. Include a survey as part of your autoresponder sequence, so you can find out what your customers like about your messages, what they dislike and what other information they want.
Some great autoresponders include:
GetResponse
www.aweber.com
Ivana Katz
Websites 4 Small Business
www.web4business.com.au
Email autoresponders work like a fax-on-demand system. If you send an email to an autoresponder address, you’ll get back a pre-written message. Autoresponders have come a long way in the last couple of years. Not only are you able to send HTML messages with graphics, but you can set up a whole sequence of autoresponder messages going out on any day or at any time you choose.
Once you set up your email messages, everything gets done automatically. As soon as a prospect sends an email to your autoresponder, the system keeps working over and over again, like a tireless robot making sure no prospect ever slips through the cracks. Most autoresponders systems now handle your whole mailing list, so you are not having to manually manage your prospects.
Because the vast majority of customers will not buy from you on their first visit to your website, it is extremely important that you have an automated way to follow up with them several times to entice them back. You can use autoresponders to cross-promote various products and services your business offers.
Follow these tips and you can’t go wrong:
1. Make time sensitive offers in your email follow up.
2. Build extra incentives into each follow up, until your prospect can’t resist any more. Offer free reports, free ebooks, freeware programs, mini-courses etc
3. Include a survey as part of your autoresponder sequence, so you can find out what your customers like about your messages, what they dislike and what other information they want.
Some great autoresponders include:
GetResponse
www.aweber.com
Ivana Katz
Websites 4 Small Business
www.web4business.com.au
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