Classified ads are one of the most inexpensive ways to advertise your products or service. Unfortunately many people misuse classified ads. They try to sell a product directly from the ad.The best way to use a classified ad is as a two step process.
1. You place a classified ad in your local newspaper/magazine. The ad should be simple and straight to the point. It should then direct readers to call a phone number of your answering machine.
2. Your customer will dial the number where they will hear a powerful sales message and at the end customers are directed to send an order to the address you give on the tape or they can leave their contact details.
An example of such classified ad would be:
“Double your mail order business’ profits. Incredible recorded message tells secrets. Call 1234 5678 24hours or visit www.yourcompany.com”
People read classified ads for a purpose. They are specifically looking for products, services and information that appeals to them.
The selection of words you use is the most important aspect of classified ad copy. You need to choose precisely but don’t skimp on words to save the cost in the ad.
The best way to prepare copy is to first write about your products/services at length. List all the major benefits and features. Choose a powerful heading that points out the most significant aspect of your product. Follow up with a few words or details and finish with a request to contact for more information.
For more information about writing effective classified ads, you may wish to download a free copy of “Classified Ads Secrets” Ebook from: http://www.web4business.com.au/ClassifiedAdSecrets.htm
Ivana Katz
Websites 4 Small Business
www.web4business.com.au
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