New hacked site notifications in search results

Today we’ve added a new notification to our search results that helps people know when a site may have been hacked. We’ve provided notices for malware for years, which also involve a separate warning page. Now we’re expanding the search results notifications to help people avoid sites that may have been compromised and altered by a third party, typically for spam. When a user visits a site, we want her to be confident the information on that site comes from the original publisher.


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Ivana Katz
Websites 4 Small Business

Are You Social Media Challenged? | SiteProNews: Webmaster News & Resources

Remember that kid from high school, you know the one who really didn't know how to socialize with others. He may have been home-schooled or secluded for the first 16 years of his/her life and as a result was socially challenged? You know what I mean? They would make inappropriate comments, add irrelevant content to a conversation, or just try to impress you with how smart they were by using grammar most people in college would not understand let alone a bunch of high school kids. We often refer to these types of people as, "socially challenged." The question I have for you is: Are you socially challenged in your social media marketing?
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Ivana Katz
Websites 4 Small Business

Getting to the Top of Search Engines with Pay Per Click Marketing

Getting to the Top of Search Engines with Pay Per Click Marketing

For most small businesses, getting to the top of the Search Engines, such as Google, and Yahoo is next to impossible without using the services of a Search Engine Optimization company. Although a very worthwhile exercise, Search Engine Optimisation can be quite costly.


The GREAT news is that you can get your website to the top of search engines, using Pay Per Click advertising.



Pay per click (PPC) advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to the advertiser's web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click service is Google AdWords.



Generally you can bid from as little as a few cents per visitor. However, the more you bid the higher up in the search engine your advertisement will appear. Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.


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Ivana Katz
Websites 4 Small Business

The Power of Joint Venture Marketing

The Power of Joint Venture Marketing

Joint ventures are one of the most powerful internet marketing tools you can use. They really consist of a number of different methods, such as link swaps, giveaway events, or whole joint business ventures.

What is Joint Venture Marketing?

Joint venture marketing is where two or more website owners or online business owners combine forces in some way to get more traffic to their websites, more customers for their business and to make more money.

These joint ventures can be as simple as swapping links with another webmaster so that you display their link and they display yours to get more traffic; or they can be as complex as whole combined business ventures where you partner together on starting an online business.


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Ivana Katz
Websites 4 Small Business

ActivePro » Blog Archive » Place Important Content Above The Fold To Increase Conversions

ActivePro » Blog Archive » Place Important Content Above The Fold To Increase Conversions

There are many ways to improve the conversion rate of your website. Copywriting, images, design and offers are all important, but one of the most basic steps is to ensure your important content is placed “above the fold”.



What Does “Above the Fold” Mean?


This term simply refers the portions of a webpage that can be visible without scrolling. This is seen as the most important real estate on any web page as other content can be missed if a customer decides to leave the current page for any reason.


The term originates from newspapers – where important stories are placed on front side of folded papers to entice people to buy them.

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Ivana Katz
Websites 4 Small Business
www.web4business.com.au

Articles - How to Get Free Super Powerful Publicity for your Business

Articles - How to Get Free Super Powerful Publicity for your Business

Having worked with a large number of small business owners, one common mistake I see over and over again is the obscene amounts of money they throw away on advertising. Many of them believe the more money they spend, the more business it will bring. WRONG!!! WRONG!!! WRONG!!!

So what’s a new entrepreneur to do?

It’s simple!!! Write articles.

Writing articles is an excellent way for you to get free publicity. Getting an article published is free and some publications even pay for your contributions. The publicity you receive by having your article published in a newspaper, magazine or website can be worth thousands of dollars in equivalent advertising space. Well written articles yield better results than advertisements and earn you respect from customers, who see you as an expert in your field. 

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Ivana Katz

Websites 4 Small Business

www.web4business.com.au

The Incredible Importance of Testimonials by Ivana Katz

Testimonials are product/service reviews and comments from happy customers and are one of the best ways to build your credibility and to show potential customers that you are trustworthy, reliable and an expert in your field.

Your website visitors are not stupid and the majority will leave your site as soon as they feel you are trying to do the 'hard sell'. No matter what promises YOU make, your customers will believe others far more than you (unless, of course, you have already established yourself as an authority on a subject or have a solid relationship with them.)

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Ivana Katz

Websites 4 Small Business

SEO News: 6 Things You Can Do Today to Drive Traffic to Your Website

SEO News: 6 Things You Can Do Today to Drive Traffic to Your Website

Website (and business) marketing is not a one off exercise. Whether you have a brand new website or one that you've had for a while, you need to continue promoting it in order to bring you more visitors.

You need to constantly work on it, fine-tune it, discard methods that are not working and implement new ones.

The following 6 methods are simple to implement and can be done for free by you today.

1. Email Marketing

Your first step should be to send an email to your existing clients announcing the existence of your website. You should also ask your customers to forward your email onto their friends, family and colleagues.

If you are starting a new business and don't have any customers yet, send an email to people you know who may be interested in your offer.

Remember to email your clients every time you make changes, add new offers or features to your website to remind them to come back.

The next step could be to send your announcement to an opt-in email list. Opt-in email lists contain people or businesses who have requested to receive information about certain topic(s). There are many companies who can provide you with these lists.

Under no circumstance should you EVER send unsolicited email (spam) to people you either don't know or who have not requested to receive your information.

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Ivana Katz

www.web4business.com.au

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Stop Wasting Money Driving Traffic to Your Website!

Many new online entrepreneurs waste thousands of dollars promoting their shiny new websites, only to be disappointed by the results. They are so excited about finally having arrived on the internet, they want to announce it to the world! And who can blame them.

If you are blushing right now because you have thrown away a lot of money promoting your website without getting the results you were hoping, read on ... all is not lost.

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Ivana Katz
Websites 4 Small Business

4 Ways to Make Money with your Website by Ivana Katz

You are most likely aware that you can earn money through your website by selling your products and/or services via an online store. But, did you know there are ways for you to easily sell other people's products without actually having to carry their stock? And the news gets even better ... you can also earn money from allowing people to advertise on your website.

If you are starting a business, but are not sure what products to sell or if you are having problems sourcing products, this may be the solution for you. And if you already have a website, there is no reason why you can't add to that revenue by adding extra income streams.

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Ivana Katz
Websites 4 Small Business

What are Joint Venture Giveaway Events

Joint Venture Giveaway Events


What are Joint Venture Giveaway Events?


As you may know I am really into joint venturing. I believe that this is the way forward in today's economy. One of the most exciting new internet trends to emerge recently are Giveaway events, and they are gaining popularity really fast. 

Mostly they are free, but you can pay a little to get more exposure. They are designed to help you grow your list. If you are interested at all in expanding your list, I would really recommend joining one. This is one that is starting in a couple of days and runs for the next two weeks. It's the right time of year and getting into all of these joint venture giveaway events and getting your products in could build you an email list much larger than you might think right now.
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Ivana Katz
Websites 4 Small Business

How can I optimize my site on a small budget?

Great video if you are looking to optimise your small business website
for search engines on a small budget.

Ivana Katz
Websites 4 Small Business

Promote your business via social media

What is Social Media?
 
Wikipedia describes Social Media as an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few... Read complete article
 
Ivana Katz
Websites 4 Small Business

Getting to the top of search engines through one way linking: GoArticles.com

Getting to the top of search engines through one way linking: GoArticles.com

One way links are links that point to your site from others, but which are not linked to from your website. Google and many other search engines include link popularity as part of the way they evaluate and rank websites. Links are seen as a positive "vote" towards the quality of the website. As such, the more links from other relevant websites to yours, the better.

Here are some of the ways to get one way links pointing to your website.

1. Articles

Writing articles is an excellent way for you to get free publicity. Getting an article published is free. The publicity you receive by having your article published in a newspaper, magazine or website can be worth thousands of dollars in equivalent advertising space. Well written articles yield better results than advertisements and earn you respect from customers, who see you as an expert in your field.

So what exactly is an article???

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18 ways to prove credibility of your business online

18 ways to prove credibility of your business online

Most first time entrepreneurs make a huge mistake by concentrating all their efforts on driving visitors to their website, but fail to prove credibility of their business. Think about your own online experience and what you look for in a business whose services/products you wish to order.

Unfortunately many people are still afraid to shop on the internet because they've heard horror stories from their friends and colleagues who have lost money in various online scams. And we know how fast news of bad service travels!

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Ivana Katz

Websites 4 Small Business

Meanings of Frequently Used Terms on the Internet

Meanings of Frequently Used Terms on the Internet

If you've been on the internet for a while, you've no doubt come across new words, whose meaning may have baffled you. It's difficult to keep up with the latest computer and internet lingo, but here are a few of the new commonly used terms on the internet today.

Affiliate Program

This is a program where a person (an affiliate) is paid a commission to advertise a particular product, service or web site. The affiliate is given a special link to refer customers to the target web site. The company pays commission based on hits and/or sales from these links. The amount of commission paid varies. Most programs pay for sales; some programs pay for clicks on their site. Some programs even pay for finding new affiliates.

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Ivana Katz

Websites 4 Small Business

www.web4business.com.au

What Marketing Do You REALLY Need Right Now?

Are you feeling overwhelmed by what marketing strategies to implement? Read on ... this is a great article, which addresses what most small business owners are feeling.

What Marketing Do You REALLY Need Right Now?

Many small business owners I talk to always seem to be playing catch up when it comes to their marketing.

Last week when I told a small business owner that she was doing a good job with her marketing, she replied “Oh, but I have so much to do!” in an apologetic tone.

So I asked her, “What is it that you have to do?”

“Well,” she said, “I need to redo my website, write a new brochure, update my Facebook page, and call clients whom I haven’t seen for a while.

“I’m also wondering, do I need to get a Twitter account and do I need to have a blog AND a website?”

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Ivana Katz

Websites 4 Small Business

8 SEO Myths Debunked

8 SEO Myths Debunked

One of my favorite pastimes is debunking SEO myths – and there are many! I could probably come up with 100 SEO-related ideas or actions that people think are helpful, but which in reality won’t provide them with more targeted traffic to their websites.

Here are some of the more prevalent myths I hear and see bandied about in SEO articles, at SEO conferences, in SEO blogs and on SEO forums:

SEO Myth #1: You Need Special Search Engine Pages.

While it’s not as prevalent as it used to be, we still get calls from companies who want us to create some sort of “SEO landing pages.” While landing pages often make sense for paid search campaigns such as Google AdWords, they’re unnecessary for organic SEO campaigns. Well, I shouldn’t say that they’re unnecessary – it’s just that your SEO landing pages shouldn’t be something outside of your site. They should already exist as an integral part of it. If those aren’t currently bringing you search engine traffic, it doesn’t mean you need to add new pages, it means you have to optimize your existing ones better.

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Ivana Katz

Websites 4 Small Business

SEO Tips: Get More Traffic with These 10 Important Inbound Links

Don’t overlook your inbound linking strategy as you think about search engine optimization for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages.

Why are these links to your site important? They can can…

• bring potential customers to your site when they click on the link
• increase the number of visitors to your web site
• dramatically improve your search engine rankings

Even though there are software packages on the market that help automate the linking process, use them sparingly, if at all. The only way to succeed in linking strategies is (aside from creating useful content that will encourage inbound links) by manually creating the links. That’s a hard fact to swallow, given how I like to automate as much of my marketing as I can.

Here are the 10 most important inbound links you must have to your site:

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Ivana Katz
Websites 4 Small Business

Dummies Guide To Facebook Marketing

Dummies Guide To Facebook Marketing

Unless you’ve been living under a rock for the past 4 years, you would know how popular and widely used Facebook is today.

Just a few short years ago, you had to encourage all your family and friends to join this social networking website (just after others convinced you to join). Nowadays, it’s rare to find someone who hasn’t got a Facebook account.

At last count, there were over 350 million users on Facebook and this number is continuing to grow. It overtook MySpace as the number 1 social networking website on the planet last year and is just behind Google when it comes to online traffic. You are then able to understand how important Facebook marketing has become for all websites.

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Ivana Katz

Websites 4 Small Business

FREE and Powerful Way to Promote Your Website Through Link Exchange

FREE and Powerful Way to Promote Your Website Through Link Exchange


What is a Link Exchange?


Link exchange is an extremely powerful marketing strategy whereby a website owner exchanges links and banners with websites that have similar content.


Why should I exchange links?


There are several reasons that you should exchange links with other businesses.


Results in search engines are determined by the material you have presented on your site and by other off-page factors such as how many other sites link to your website. The more links you have pointing to your site from relevant websites, the higher your site will rank.


Exchanging links will drive valuable targeted traffic to your website when visitors follow a link from your link partners.


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Ivana Katz
Websites 4 Small Business

10 Easy Ways to Increase Sales

SiteProNews: 10 Easy Ways to Increase Sales

One of the most common questions asked by internet business owners is “How can I increase sales?” Many articles, ebooks and reports have been written on this subject and trying to absorb that information just tends to make us more confused than ever! Below are some easy, innovative ideas to increase sales that anybody can implement into their online marketing strategies.

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Ivana Katz
Websites 4 Small Business

Most Common Blogging Mistakes You Need to Avoid

SiteProNews: Webmaster News & Resources » Blog Archive » Most Common Blogging Mistakes You Need to Avoid

Promoting an online business can be easy if you know the tools and techniques to use. One effective way used by internet marketers is blogging. How can you make your online marketing through blogs more effective? Below are ten blogging mistakes you should know to help you avoid committing them:

1) Not being committed

If blogging is just your past time, then you can get away with blogging whenever you feel like it. But if you’re blogging is part of your online marketing technique, commitment is important. See to it that you give time to blogging on a regular basis.

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Ivana Katz
Websites 4 Small Business

SiteProNews: Webmaster News & Resources » Blog Archive » 18 Effective Search Engine Optimization Techniques

SiteProNews: Webmaster News & Resources » Blog Archive » 18 Effective Search Engine Optimization Techniques

Proper Search Engine Optimization, otherwise known as SEO, has quickly become a popular topic of conversation among website owners and entrepreneurs. The difference between having a successful website, and hosting a flop, is often the difference between whether or not you’ve incorporated proper keywords and phrases into your webpages....

To read complete article, click here

Ivana Katz
Websites 4 Small Business

Essential Information to include on your website - Part 2

Wondering what information to include on your website to make it successful?
Here is part 2 of this series.

Ivana Katz
Websites 4 Small Business

Website design - Essential information to include on your website - Part 1

Wondering what pages to include on your website and why? Here is a video that explains important information that should be included on your site.




For more information about website design and website marketing, visit Websites 4 Small Business