Tuesday, June 22, 2010

The Incredible Importance of Testimonials by Ivana Katz

Testimonials are product/service reviews and comments from happy customers and are one of the best ways to build your credibility and to show potential customers that you are trustworthy, reliable and an expert in your field.

Your website visitors are not stupid and the majority will leave your site as soon as they feel you are trying to do the 'hard sell'. No matter what promises YOU make, your customers will believe others far more than you (unless, of course, you have already established yourself as an authority on a subject or have a solid relationship with them.)


Ivana Katz

No comments: