ActivePro » Blog Archive » Place Important Content Above The Fold To Increase Conversions
There are many ways to improve the conversion rate of your website. Copywriting, images, design and offers are all important, but one of the most basic steps is to ensure your important content is placed “above the fold”.
What Does “Above the Fold” Mean?
This term simply refers the portions of a webpage that can be visible without scrolling. This is seen as the most important real estate on any web page as other content can be missed if a customer decides to leave the current page for any reason.
The term originates from newspapers – where important stories are placed on front side of folded papers to entice people to buy them.
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Ivana Katz
Websites 4 Small Business
www.web4business.com.au
How do I get my small business on the internet? How do I promote my website on a shoestring budget? Who can help me with my home based business? If you are asking yourself these questions, then read on ... you will find plenty of useful marketing tips for your small or home-based business.
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