FREE and Powerful Way to Promote Your Website Through Link Exchange
What is a Link Exchange?
Link exchange is an extremely powerful marketing strategy whereby a website owner exchanges links and banners with websites that have similar content.
Why should I exchange links?
There are several reasons that you should exchange links with other businesses.
Results in search engines are determined by the material you have presented on your site and by other off-page factors such as how many other sites link to your website. The more links you have pointing to your site from relevant websites, the higher your site will rank.
Exchanging links will drive valuable targeted traffic to your website when visitors follow a link from your link partners.
Read complete article
Ivana Katz
Websites 4 Small Business
How do I get my small business on the internet? How do I promote my website on a shoestring budget? Who can help me with my home based business? If you are asking yourself these questions, then read on ... you will find plenty of useful marketing tips for your small or home-based business.
Showing posts with label free publicity. Show all posts
Showing posts with label free publicity. Show all posts
Tuesday, May 04, 2010
Thursday, January 01, 2009
Business Marketing - How To Write Press Releases That Get Published
Business Marketing - How To Write Press Releases That Get Published
Do you want to know the secret of writing a news release that will get published? Here it is:
My secret for publicity success, developed from rigorous self assessment, after having sent out over a million faxed news releases on behalf of over 2,000 clients:
'Tell me a story, give me a local news angle, touch my heart (make me laugh or cry), hit me in my pocketbook, make my stomach turn over, or grab my gonads.'
Do this as many times as possible in a one page news release in 30 seconds or less and you will succeed in getting publicity.
A few years ago I spoke at the National Public Relations Society meetings in Omaha. I found out that most publicists at most big PR firms don't have a real clue about how to write a news release to get news coverage. They write corporate fluff.
Rarely do you see them create something that makes an editor drop what he’s doing and pick up the phone and call. And yet this is what you want an editor to do.
Read more on Business Marketing - How To Write Press Releases That Get Published
For more information about website design and small business, go to:
http://www.web4business.com.au/
Do you want to know the secret of writing a news release that will get published? Here it is:
My secret for publicity success, developed from rigorous self assessment, after having sent out over a million faxed news releases on behalf of over 2,000 clients:
'Tell me a story, give me a local news angle, touch my heart (make me laugh or cry), hit me in my pocketbook, make my stomach turn over, or grab my gonads.'
Do this as many times as possible in a one page news release in 30 seconds or less and you will succeed in getting publicity.
A few years ago I spoke at the National Public Relations Society meetings in Omaha. I found out that most publicists at most big PR firms don't have a real clue about how to write a news release to get news coverage. They write corporate fluff.
Rarely do you see them create something that makes an editor drop what he’s doing and pick up the phone and call. And yet this is what you want an editor to do.
Read more on Business Marketing - How To Write Press Releases That Get Published
For more information about website design and small business, go to:
http://www.web4business.com.au/
Wednesday, October 31, 2007
30 ways to promote your website on a shoestring budget - Part 19
Articles
Writing articles is an excellent way for you to get free publicity. Getting an article published is free. The publicity you receive by having your article published in a newspaper, magazine or website can be worth thousands of dollars in equivalent advertising space. Well written articles yield better results than advertisements and earn you respect from customers, who see you as an expert in your field.
The best articles are “tips” or expert pieces. People are looking for guidance and will purchase from the experts who show them how to solve their problems.
Your article should include the following elements:
(a) The Headline
This should be attention grabbing and use power words and phrases, such as “How to …” “10 Ways that …”, “Do you want to …”
(b) Lead Paragraph
The first couple of sentences should tell your readers why they should read the whole articles. Show them the benefits they will gain or the pain that they will avoid by reading the article.
(c) Body Copy
This is where you inform the reader how to do something that will enrich their business or personal lives. Use short sentences and provide step-by-step directions that they can easily follow.
(d) Conclusion
At the end you will want to summarise the topics you covered and briefly review the main points. Since you have helped your readers they will most likely want to know more. This is your chance to make your sell by making them an offer with a call to action.
(e) Resource Box
The resource box should supply the reader with the following information:
- Your name - Company name - Contact information - Website details - How to order your product, etc
If writing an article seems too daunting for you initially, you can hire a ghost writer to do this for you – generally at a very reasonable price. If you need someone to help you with this, you may wish to check out:
www.elance.com
Once your article is written you will need to submit it to various publications on-line and off-line. For a listing of Australian printed publications, including the editor’s details, you may wish to buy “The Australian Writer’s Marketplace”, available from most bookshops.
For a listing of on-line magazines (e-zines), visit: www.ezine-dir.com. You can then contact the editor of each magazine and offer them your article.
If you don’t have a lot of time to submit your articles manually, you may wish to consider using article submission services by companies such as:
Submit Your Article – www.submityourarticle.com orThe Phantom Writers – www.thephantomwriters.com
For a small fee they will submit your article to thousands of publications.
Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/
Writing articles is an excellent way for you to get free publicity. Getting an article published is free. The publicity you receive by having your article published in a newspaper, magazine or website can be worth thousands of dollars in equivalent advertising space. Well written articles yield better results than advertisements and earn you respect from customers, who see you as an expert in your field.
The best articles are “tips” or expert pieces. People are looking for guidance and will purchase from the experts who show them how to solve their problems.
Your article should include the following elements:
(a) The Headline
This should be attention grabbing and use power words and phrases, such as “How to …” “10 Ways that …”, “Do you want to …”
(b) Lead Paragraph
The first couple of sentences should tell your readers why they should read the whole articles. Show them the benefits they will gain or the pain that they will avoid by reading the article.
(c) Body Copy
This is where you inform the reader how to do something that will enrich their business or personal lives. Use short sentences and provide step-by-step directions that they can easily follow.
(d) Conclusion
At the end you will want to summarise the topics you covered and briefly review the main points. Since you have helped your readers they will most likely want to know more. This is your chance to make your sell by making them an offer with a call to action.
(e) Resource Box
The resource box should supply the reader with the following information:
- Your name - Company name - Contact information - Website details - How to order your product, etc
If writing an article seems too daunting for you initially, you can hire a ghost writer to do this for you – generally at a very reasonable price. If you need someone to help you with this, you may wish to check out:
www.elance.com
Once your article is written you will need to submit it to various publications on-line and off-line. For a listing of Australian printed publications, including the editor’s details, you may wish to buy “The Australian Writer’s Marketplace”, available from most bookshops.
For a listing of on-line magazines (e-zines), visit: www.ezine-dir.com. You can then contact the editor of each magazine and offer them your article.
If you don’t have a lot of time to submit your articles manually, you may wish to consider using article submission services by companies such as:
Submit Your Article – www.submityourarticle.com orThe Phantom Writers – www.thephantomwriters.com
For a small fee they will submit your article to thousands of publications.
Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/
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