Business Marketing - How To Write Press Releases That Get Published
Do you want to know the secret of writing a news release that will get published? Here it is:
My secret for publicity success, developed from rigorous self assessment, after having sent out over a million faxed news releases on behalf of over 2,000 clients:
'Tell me a story, give me a local news angle, touch my heart (make me laugh or cry), hit me in my pocketbook, make my stomach turn over, or grab my gonads.'
Do this as many times as possible in a one page news release in 30 seconds or less and you will succeed in getting publicity.
A few years ago I spoke at the National Public Relations Society meetings in Omaha. I found out that most publicists at most big PR firms don't have a real clue about how to write a news release to get news coverage. They write corporate fluff.
Rarely do you see them create something that makes an editor drop what he’s doing and pick up the phone and call. And yet this is what you want an editor to do.
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