Articles - A Down and Dirty Guide to Search Engine Optimisation
A Down and Dirty Guide to Search Engine Optimisation and Positioning
I've been asked here to sum up what everyone should know about search engine positioning.
First, two caveats:
1) Search Engine Positioning is only a tiny part of the big Internet Marketing picture. It takes time and there are other things that will pay off far more in the long run.
2) This is a gross simplification of the whole process.
With that said, let's dive in.
1. This discussion will focus on spider engines. That is, an engine that goes to your site and indexes you based on what it finds. Directories are a whole 'nother ball game (which we will address in another article). Good examples of spiders are: Infoseek, Excite, and AltaVista.
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