Saturday, January 31, 2009

Website Promotion: Tips On How To Generate Free Leads Using Social Networking Sites

SiteProNews: Webmaster News & Resources » Blog Archive » Tips On How To Generate Free Leads Using Social Networking Sites

Free lead generation is a very cost effective way to promote any online business. Social networking sites are some of the best ways to generate free leads. Some of the ways I personally use them to promote my online business is by using Social networking sites and making multiple profiles on them. Then when you have your profile accounts set up you need to pimp them to make them look professional and do not try to sell your products directly on your profiles. Instead make yourself interesting and someone who arouses curiosity so when you start sending friend request people will come to your profile and take a look. This is where you can start to get them to your website because these social networking sites allow you to have links on your profiles.

Continue reading Tips On How To Generate Free Leads Using Social Networking Sites

For more information about running a small business and website promotion, visit www.web4business.com.au

Ivana Katz
Websites 4 Small Business

Friday, January 30, 2009

SiteProNews: Webmaster News & Resources » Blog Archive » A Twits Guide to Twitter Promotion… 10 Top Tips

SiteProNews: Webmaster News & Resources » Blog Archive » A Twits Guide to Twitter Promotion… 10 Top Tips

If you are not using Twitter effectively, you are missing out on a serious opportunity for promoting your business. For those that do not already know, Twitter is an online service, designed to let family, friends and workers chat and stay in touch. Twitter famously asks the question; “what are you doing?”

As well as being a great place to socialise, twitter can be an amazing tool for promoting your business, but only if you know how to work it… here is a mini guide to working with Twitter. The first few tips are about how to get started on Twitter, and then we move on to how to get followers. Finally, we look at what to do with the followers when you have them. We assume you guys and gals are capable of actually registering for an account at twitter.com yourselves. ...

Continue reading A Twits Guide to Twitter Promotion… 10 Top Tips

For more information about running a small business and website design & promotion, visit, www.web4business.com.au

Ivana Katz
Websites 4 Small Business
www.web4business.com.au

Thursday, January 29, 2009

SiteProNews: Webmaster News & Resources » Blog Archive » Social Media Mistakes

SiteProNews: Webmaster News & Resources » Blog Archive » Social Media Mistakes

With so much talk about social media these days, everyone is jumping on board and trying it out. We are seeing some common mistakes out there and I thought it was important to address these mistakes to help eradicate them in the future.

Don’t get me wrong, there will be a learning curve - we all went through it (and I met some great people that helped me, and that I helped along the way) but the key is to learn up front to minimize errors!
So, here we go…

Mistake One: Completely Ignoring Social Media

Believe it or not there are still some people out there that are ignoring social media. They may be unsure of how to participate or maybe they just don’t have time to get involved. No matter what the reason, this is a big mistake. Social media continues to grow in popularity and in importance to internet users - the exact users you are trying to reach.

Continue reading Social Media Mistakes

For more information about website design and website promotion, visit http://www.web4business.com.au/

Ivana Katz
Websites 4 Small Business

Tuesday, January 27, 2009

Website Design - A Pretty Face is Not Enough (When It Comes to Your Website)

SiteProNews: A Pretty Face is Not Enough (When It Comes to Your Website)

Imagine meeting someone new ... they have a beautiful face, lovely hair, stunning smile, drop dead gorgeous body and are dressed in designer clothes. Naturally you are attracted to their striking appearance, so you start talking to them. After a few minutes you realize this person has no personality, only talks about himself/herself and has no interest in finding out about you. Any attempt on your part to speak gets shut down and if you do manage to ask a question their answer is usually 'Yes, but ... let's get back to me'.

How long do you think you would stay and chat to this person? Do you think you would want to become friends? Probably not.

Continue reading SiteProNews: A Pretty Face is Not Enough (When It Comes to Your Website)

For more information about running a small business and website design, visit www.web4business.com.au

Tuesday, January 20, 2009

How to Use Video to Improve Google Ranking & Conversions | WebProNews

How to Use Video to Improve Google Ranking & Conversions | WebProNews

Online video is consuming the web as we know it whether you like it or not. Some prefer text content over video in most cases, and that's ok too. I don't think text is going anywhere, but demand for video is on the rise from both consumers, and businesses looking to stay on top of their marketing. Just like not all text is great, not all video is great, but when done well, I think you will find that it offers plenty of reward.

Continue reading How to Use Video to Improve Google Ranking & Conversions | WebProNews

For more information about website promotion, visit www.web4business.com.au

Thursday, January 15, 2009

Internet Marketing - SEO - Debunking the Top 10 Search Engine Myths

Internet Marketing - SEO - Debunking the Top 10 Search Engine Myths

We've all done it at some point in our professional lives. We search a keyword that describes our business only to scratch our head as to how our competitor's website shows up on the top of the list instead of ours. If you've gone one step further and read about Search Engine Optimization, then surely you have come across the conflicting information online.

One article tells you to do one thing while another tells you to do the opposite. Which one should you believe?


Continue reading Internet Marketing - SEO - Debunking the Top 10 Search Engine Myths

For more information about small business marketing, visit www.web4business.com.au

Monday, January 12, 2009

Do Your Customers Trust You?

Do Your Customers Trust You? WebProNews

Making a purchase online, especially a substantial one, can be a nerve-wracking process for a consumer. The primary problem, aside from price, is trust. Shoppers negotiate their relationship with the vendor in much the same way they negotiate relationships with any stranger: by seeking information.

What an online vendor lacks (and what becomes a disadvantage) is one-on-one interaction with the customer. As such, the customer must put forth additional effort to find out about a product for sale. Making this task easier can make all the difference in closing a sale.

According to GetElastic, an online retailer should strive to answer these customer questions ahead of time to reduce purchase anxiety ....

Continue reading "Do Your Customers Trust You? WebProNews"

For more information about
running a small business and website design, visit:
http://www.web4business.com.au/

Website Design - Frequently Asked Questions About Websites

Website design article - Frequently Asked Questions About Websites

For many entrepreneurs, getting a website designed is a very scary and overwhelming task. Most people don’t know where to start, what questions to ask and they don’t understand the process. So if you are thinking of getting a website designed, here are answers to some frequently asked questions, which you may have wanted to ask:

1. What is a domain name?

A domain name is like a street address or telephone number. The domain name points visitors to you on the Internet. The domain by itself is not your email or web address. The domain name, however, forms the base from which these addresses are derived.

For example:

Company Name: Websites 4 Small Business
Domain Name: web4business.com.au
Web Address:
http://www.web4business.com.au/
Email Address:
info@web4business.com.au

2. Do I need to register a domain name to have a website?

The simple answer is NO. You do not need to have your own domain name. Your website can be created and hosted without it. Your website address will look something like this: www.web4business.com.au/JBCleaning OR
www.ozemail.com.au/~JBCleaning

The only advantage of not registering a domain name is that you will save yourself a few dollars. The disadvantages of NOT having your domain name include ...

Continue reading Frequently Asked Questions About Websites


For more information about
running a small business and website design, go to:
http://www.web4business.com.au/

Saturday, January 10, 2009

Website Design - Enhance your website with free google gadgets

Website Design - Enhance your website with free google gadgets

If you are wanting to add a bit of ooomph to your website without having to spend thousands of dollars on developing your own applications, you can take advantage of Google’s Free Gadgets.

What are Google Gadgets?

Google Gadgets are visually appealing mini applications such as clocks, weather globes, media players etc that add interactivity to your website.

There are several thousand free gadgets available in the following categories:

News
Tools
Communication
Fun & Games
Finance
Sports
Lifestyle
Technology ...

Read more of the article - Website Design - Enhance your website with free google gadgets

For more information about
website design and running a small business, visit
http://www.web4business.com.au/

Thursday, January 08, 2009

Website Design - Does Your Website Need an Extreme Makeover?

Articles - Does Your Website Need an Extreme Makeover?

It was Friday night and I was enjoying a quiet dinner at home, when suddenly CRACK! – part of my tooth broke off!!!!! “Damn” I thought, “Now what?” I immediately went online to see if I could find a dentist that is open on Saturday morning. So I searched and searched.

The good news was there were plenty of dentists in my area … the bad news was that I couldn’t find whether they were open on Saturdays. After looking through various websites for about an hour, I narrowed it down to three dentists, who were open on the weekend. But in the end there was no competition as only one of the dentists had a professional looking website! ...

Read more on Does Your Website Need an Extreme Makeover?

For more information about
website design, go to
http://www.web4business.com.au/

Tuesday, January 06, 2009

Website Marketing - Using Blogs as a Free Marketing Tool For Your Business

Articles - Using Blogs as a Free Marketing Tool For Your Business

I admit I stuck my head in the sand when I first heard about Blogs. It was just too hard (so I thought) - another new technology to master and I wasn’t even sure of the benefits, so I ignored them for a while.

Then I attended a marketing seminar where a whole session was devoted to Blogs - how simple they were to set up and use and what unbelievable benefits they provided for a business. And the best part – most of them are free!!!!

So what exactly is a blog?

A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog.

Read more about Using Blogs as a Free Marketing Tool For Your Business

For information about creating a website for your
small business, go to:
http://www.web4business.com.au/

Saturday, January 03, 2009

Small Business Finance - How to Use Other People's Money

Small Business Finance - How to Use Other People's Money

How to Use Other People's Money for Your Business

'Money is a terrible master but an excellent servant.' - P.T. Barnum

John Ray, the famous 17th century author, was known to have written the aphorism, 'Money begets money.'

In the business world, I'm sure you've also heard the saying, 'You've got to have money to make money.'

There are countless sources of cash, but by far, the best one to utilize for your business is ... other people's money.

Perhaps one of the greatest 'secrets' of the richest people in the world is summed up in those 3 words: Other People's Money - OPM for short.

Articles - How to Use Other People's Money

For information about running your small business, visit
Websites 4 Small Business

Thursday, January 01, 2009

Business Marketing - How To Write Press Releases That Get Published

Business Marketing - How To Write Press Releases That Get Published

Do you want to know the secret of writing a news release that will get published? Here it is:

My secret for publicity success, developed from rigorous self assessment, after having sent out over a million faxed news releases on behalf of over 2,000 clients:

'Tell me a story, give me a local news angle, touch my heart (make me laugh or cry), hit me in my pocketbook, make my stomach turn over, or grab my gonads.'

Do this as many times as possible in a one page news release in 30 seconds or less and you will succeed in getting publicity.

A few years ago I spoke at the National Public Relations Society meetings in Omaha. I found out that most publicists at most big PR firms don't have a real clue about how to write a news release to get news coverage. They write corporate fluff.

Rarely do you see them create something that makes an editor drop what he’s doing and pick up the phone and call. And yet this is what you want an editor to do.

Read more on Business Marketing - How To Write Press Releases That Get Published

For more information about
website design and small business, go to:
http://www.web4business.com.au/