Sunday, February 17, 2008

30 ways to promote your website on a shoestring budget - Part 26

26. Postcards

If looking to target potential customers, don’t overlook postcard marketing. Postcards achieve almost a 100% readership, while being simple to use and inexpensive.

Postcards:
- keep your name in front of customers - generate a high return on investment - are flexible, informative and creative - have high impact and low cost

Postcards can be used to:
- generate website traffic and sales leads - promote new specials or company awareness - announce new products, websites, store locations - thank customers - use as a discount offer /coupon

Repetition is the key to effective marketing efforts and postcards offer an inexpensive way of doing it.


Ivana Katz
Websites 4 Small Business
www.web4business.com.au

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