Whether you are the CEO of a multi-national corporate network or a stay-in-your-pyjamas entrepreneur, one of your primary business objectives should be to develop long-term relationships with everyone you communicate with – website visitors, prospects, customers, employees, suppliers, service providers etc. And one of the best methods of building strong relationships is through your own Ezine (electronic magazine) or Newsletter.
If you've been marketing on the Internet, then you know it may take several contacts with a prospective customer before closing a sale. What better way to make those contacts, without spamming... In addition, you can eventually make a nice income selling sponsor advertising and classified ads.
To publish an effective Ezine will take some time to develop and there are thousands of resources on the internet that will help you – simply go to your favourite search engine and type in “ezine publishing” or “ezine publishing articles”.
In the meantime, here are some tips to get you started.
(a) Give your readers quality content - not rehashed or well-worn articles that have been published hundreds of times already.
(b) Write your own articles whenever possible or hire a ghost writer to help you. Talk to your readers as you would normally talk. Be yourself and let your sense of humour and uniqueness show through in your writing.
(b) Ensure the ezine has been properly edited, you have checked your spelling, grammar and formatting. Ensure all the links are working
(c) Personalise each issue for your subscriber. If your email software allows it, include a field so that your ezine is addressed to your subscriber by their firstname.
(d) Don’t publish too many ads or too many affiliate links
(e) Ask for feedback to help you improve your ezine
(f) Stick to publishing a text ezine rather than HTML.
(g) Publish your ezine regularly and on time.
Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/
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