17. Pay per click (PPC)
Pay per click advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to the advertiser’s web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click services are Google AdWords and Overture.
Pay per click advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to the advertiser’s web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click services are Google AdWords and Overture.
Generally you can bid from as little as a few cents per visitor. However, the more you bid the higher up in the search engine your advertisement will appear. Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.
It is a good idea to experiment with different PPC search engines to find the one that works best for you. In addition, you will need spend time testing your keywords and ads.
For more information check out:
Google Adwords - https://adwords.google.com
Overture – www.overture.com
If this is all too hard, you can employ the services of a company such as Sponsored Linx www.sponsoredlinx.com.au and they will organise the campaign for you. In fact, they promise that they can get you on the 1st page of Google when someone searches for your company's keywords within 24hrs.
If you mention the following promotional code, you will receive a 5% discount.web4business868
Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/
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