30 ways to promote your website on a shoestring budget - Part 17

17. Pay per click (PPC)

Pay per click advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to the advertiser’s web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click services are Google AdWords and Overture.

Generally you can bid from as little as a few cents per visitor. However, the more you bid the higher up in the search engine your advertisement will appear. Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.

It is a good idea to experiment with different PPC search engines to find the one that works best for you. In addition, you will need spend time testing your keywords and ads.
For more information check out:

Google Adwords - https://adwords.google.com
Overture – www.overture.com

If this is all too hard, you can employ the services of a company such as Sponsored Linx www.sponsoredlinx.com.au and they will organise the campaign for you. In fact, they promise that they can get you on the 1st page of Google when someone searches for your company's keywords within 24hrs.

If you mention the following promotional code, you will receive a 5% discount.web4business868

Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/

30 ways to promote your website on a shoestring budget - Part 16

16. Office Stationery & Merchandising Materials

It is extremely important that your website is included on ALL your office stationery so that customers can see it over and over again. That way they are more likely to remember it. If you’ve just had your letterheads printed, you can always add your website address on your wordprocessor, when printing your correspondence. For brochures, business cards etc, consider having small labels printed up. Your office stationery should include not only your website address, but also your email. Consider adding your details to:

- Letterheads
- Business Cards
- Flyers
- Brochures
- Labels
- Packaging
- Merchandise bags
- Catalogs
- Invoices
- Fax headers
- Display units


Ivana Katz
Websites 4 Small Business
www.web4business.com.au

30 ways to promote your website on a shoestring budget - Part 15

15. Newsgroups

A newsgroup is a message board on the internet where users come to discuss topics of mutual interest. As a user you can start a thread (topic), post messages and respond to other postings. There are tens of thousands of Newsgroups on every possible subject. The best way to find a suitable newsgroup is to use Google Search. Go to www.google.com. Then click on the “Groups” tag. Run a search using a keyword related to your on-line business that you would like to promote from the groups search page. For really worthwhile information use moderated groups.

You can use Newsgroups for conducting market surveys, get new clients, promote your site, get answers to your questions, make friends.

The idea of newsgroups is to make a valuable contribution and by doing so promoting your business. Please do not post commercials, ads or press releases and never post unrelated messages as this will be considered spamming.

Ivana Katz
Websites 4 Small Business
www.web4business.com.au