3. Search Engines & Directories
A search engine is a searchable database of websites collected by a computer program (called a crawler, robot or spider). When you enter a keyword, the search engine looks for keywords in its database, and any relevant records are displayed. Currently there are thousands of search engines and directories on the internet. Some of the main ones include:
Google - www.google.com
Altavista - www.altavista.com
Yahoo - www.yahoo.com
Excite - www.excite.com
AllSearchEngines - www.allsearchengines.com
Northern Light - www.northernlight.com
DogPile - www.dogpile.com
AllTheWeb - www.alltheweb.com
Lycos - www.lycos.com
When submitting your website to the search engines, you can either do it manually by going to the search engine website and adding your URL (website address) or you can employ the services of a Search Engine Submission company, who will do it for you.
www.submitexpress.com
www.wpromote.com
www.website-submission.com
Search engines try to list sites that contain good content, so you need keywords and phrases on your pages that best describe your service and products. For example, if you are a florist, use the words such as florist, online florist, virtual florist, wedding florist, florist in Sydney, florist on line, flowers, floral, bouquets, floral arrangements etc as many times as possible to ensure high search engine ranking. To find out what keywords your customers may be searching on ask your family and friends or go to:http://inventory.overture.com/d/searchinventory/suggestion/http://www.wordtracker.com
Once you decide on the keywords, use them in
(a) Your website’s domain name
(b) The title of your page - This is displayed in the top bar of your browser window
(c) The heading of your home page
(d) The first paragraph of your home page
(e) Meta tags - Keywords, page title, description
(f) Titles of your graphics
Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.
If this all seems too overwhelming, you can employ the services of a Search engine optimization company, who will make your website’s content more search engine friendly to make it rank higher. www.melbourneit.com.au (for VIP treatment - advise you are our customer - partner ID 5597)www.websight.net.au
www.bmcoptimise.com.au
www.e-channel.com.au
For a comprehensive listing of search engines, go to:
http://www.web4business.com.au/ResourcesListSearchEngines.htm
Ivana Katz
Websites 4 Small Business
www.web4business.com.au
How do I get my small business on the internet? How do I promote my website on a shoestring budget? Who can help me with my home based business? If you are asking yourself these questions, then read on ... you will find plenty of useful marketing tips for your small or home-based business.
2 comments:
The other tools worth using include:
Google Free via their AdWords program. Does not provide search counts, but a good tool to get keyword suggestions.
KeywordDiscovery.com This tool has lots of keyword data and even more features.
Cheers
Hilton
Hey there everyone,
Just thought I would pop in here and
share real quick.
All the thoughts, tools and ideas
presented are absolutely terrific.
There is just ONE big huge gaping
hole with all the free keyword tools
that services have created to fill
the void of the disappearance and
then reappearance of the Overture tool.
And that is . . . (drum roll please)
Every single FREE keyword tool has
NO capability of saving your keywords
in a basket and managing your projects.
Well -- since July of 1994,
NicheBOTclassic.com has been
providing its constantly growing
userbase (currently 13,847 users)
the ability to save their keyword
searches that are done for free. ;o)
I know -- it's okay to feel your
heart pitter-patter and get excited
like a kid in a candy story.
And I'm sure you would agree...
That's not only what I call
"useful" -- but I call that a
solution!
Plus -- you also get access to
the Overture tool (while it's
still alive) at...
=====> NicheBOTclassic.com
You ALSO get to save your
Overture searches. Again, that's
only until the Overture tool is
taken off the digital shelf.
You can easily create an account
right here:
http://www.nichebotclassic.com/create/
Time to manage your FREE keyword
searches better, don't ya think? ;o)
And don't be surprised if you find your-
self telling your friends and business
acquaintances about this clearly
useful and superior resource.
Best wishes,
Stu Miles, Strategic Partner Coordinator
NicheBOTclassic.com and NicheBOT.com
P.S. If you ever have any questions
that I, or my team, can handle, please
let us know at nichebotclassic {AT} gmail.com
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