Monday, November 29, 2010

Getting to the Top of Search Engines with Pay Per Click Marketing

Getting to the Top of Search Engines with Pay Per Click Marketing

For most small businesses, getting to the top of the Search Engines, such as Google, and Yahoo is next to impossible without using the services of a Search Engine Optimization company. Although a very worthwhile exercise, Search Engine Optimisation can be quite costly.


The GREAT news is that you can get your website to the top of search engines, using Pay Per Click advertising.



Pay per click (PPC) advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to the advertiser's web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click service is Google AdWords.



Generally you can bid from as little as a few cents per visitor. However, the more you bid the higher up in the search engine your advertisement will appear. Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.


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Ivana Katz
Websites 4 Small Business

Sunday, November 21, 2010

The Power of Joint Venture Marketing

The Power of Joint Venture Marketing

Joint ventures are one of the most powerful internet marketing tools you can use. They really consist of a number of different methods, such as link swaps, giveaway events, or whole joint business ventures.

What is Joint Venture Marketing?

Joint venture marketing is where two or more website owners or online business owners combine forces in some way to get more traffic to their websites, more customers for their business and to make more money.

These joint ventures can be as simple as swapping links with another webmaster so that you display their link and they display yours to get more traffic; or they can be as complex as whole combined business ventures where you partner together on starting an online business.


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Ivana Katz
Websites 4 Small Business