Frequently Asked Questions about Websites - Part 2

6. How do I ensure my website is customer friendly?

(a) Provide an easy to use navigation system.

This is one of the most important issues to consider when designing a website. You need to ensure your visitors can find what they are looking for easily. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it’s best to stick with it.

Please make sure your navigation bar is on every page, as visitors may not arrive at your website via your homepage. Because most Search Engines index your webpages by their content, one of your secondary pages may rank higher than your homepage. And if you don’t have a navigation bar, your visitors won’t have anywhere else to go.

It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.

(b) Don’t go overboard on special effects

Whilst it is ok to have one or two special effects to jazz up your website, spinning graphics and logos often distract your visitor from the content, not to mention they can take too long to download. Your visitors may click away even before your spinning logo finishes loading.

If your website contains special effects that require extra software to be downloaded, you can be sure that 99% of people will not bother and will leave your website immediately.

When including pictures and photos, please ensure they are the smallest possible size so that they download quickly.

(c) Backgrounds

Make sure your visitors can read the text on the background, ie. no black writing on dark blue background or yellow on white. Also be careful that your links are visible before and after being visited. The default for links in most programs is blue (before being visited) and burgundy (after being visited), so if you have a dark background, ensure your links are light.

Stay away from busy backgrounds that distract from the content. White is still the most popular choice for background and it is so for a reason. It looks clean and is easy to read. If you wish to add a little more oomph to your website, add colourful headings or pictures.

(d) External Links

It is a good idea to open links to other websites in a new window. That way your visitors can easily return to your site when they are finished browsing the external link.

(e) Site Map & Search Feature

If your website is more than 15 pages long, it is useful to have a site map or a “Search” feature to ensure your visitors can easily find what they’re looking for. A site map is simply a text index of your website.

(f) Content is King
While it is important that your website looks clean and professional, it is far more important that you concentrate your efforts on the content and promotion. Don’t spend too much time worrying about whether Betty Jones will like your buttons. She has come to your website for information, not to criticise your buttons and headings.

If you want a professional website, things to stay away from include:

1. Flash intros, revolving globes, bevelled line separators, animated mail boxes
2. Loads of pop up or pop under boxes
3. Autoplay music. Allow your customer to play music only if they choose.
4. Hit counters of the free variety, which say “you are 27th visitor”
5. Date and time stamps, unless your website is updated daily or weekly
6. Busy backgrounds.

7. What pages should I include my website?

Before you start thinking about what to write on each page of your website, it is important that you create a plan, which lists all the pages you wish to include. Below is a list of the most commonly used pages:

(a) Home Page (First Page)
(b) Products / Services
(c) Contact Us
(d) Pricing
(e) Testimonials / Product Reviews / Before & After
(f) Frequently Asked Questions
(g) Response form such as “Subscribe” or “Enquiry” form
(h) On-line Magazine or Newsletter
(i) Resources/Articles
(j) About Us
(k) Guarantee
(l) Survey
(m) Events Calendar
(n) Search My Website Feature
(o) Return/Refund Policy
(p) Privacy Policy
(q) Site Map
(r) Copyright Information
(s) Links
(t) Media Information
(u) News
(v) On-line store

8. What’s a web hosting company? Do I need one?

A Web host is a company that provides server space for your website. You can think of a web host as a commercial building. The web host provides space for your website just as a commercial building provides space for your shop or office. You can build your own building and you can host your own website, but because of the cost and expertise required it is easier to rent the space. Without a web hosting company, nobody will be able to see your website.

9. Do I really need a website?

If you consider the benefits, the answer is pretty clear:

(a) Save time – Don’t spend hours on the phone, direct customers to your website, where you can provide all the information they need. Whether it be your product or service list, pricing, business hours or simply directions to your bricks and mortar shop.

(b) Save money on advertising – Instead of paying for large ads, simply advertise your website

(c) Be flexible in your message – Change the content as your business changes. No need for expensive brochure or flyer reprints.

(d) Save money on postage – Email customers news about your products instead. It doesn’t cost you anything.

(e) Gain exposure to new customers – You will reach more local clients as well as interstate and global markets.

(f) Have a more professional image – Keep up with the times and your competitors. If your clients are asking whether you have a website, now you can answer “I will tomorrow”.

(g) Have your business open 24/7. Provide customers information when THEY need it. If you don’t someone else will.

10. How much does it cost to get a website?

The cost of the website generally depends on its functionality. For example an informational website is much cheaper than a website that features an on-line store. There are 3 components to having a website:

(a) Domain name
(b) Webhosting
(c) Website Design

The costs are as follows:

(a) Domain name

Australian domain names (ie. “.com.au”, “.net.au”) cost $140 for 2 years
Global domain names (ie. “.com”, “.net” etc) cost $60 per year

(b) Webhosting

The price depends on the type and size of the website you have. We can host your website for as little as $30 per month. This covers 90% of small business’ needs.

(c) Website Design.

Again this depends on the size of the website and its functionality. However, we can design a 3 page website for as little as $165 and an on-line store from $800. For more pricing details, visit: http://www.web4business.com.au/Pricing.htm

11. How long will it take to get my website up and running?

Again this depends on the size of your website, but for a 3-10 page website the turnaround time is usually 3-7 business days.